Using video for fact-checking on Facebook. Analysis of the trend and reach of Ibero-American production (2016-2021)

IF 2.6 4区 管理学 Q1 COMMUNICATION Profesional De La Informacion Pub Date : 2023-09-22 DOI:10.3145/epi.2023.sep.11
Alberto Dafonte-Gómez, Oswaldo García-Crespo, Diana Ramahí-García
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Abstract

Social networks –and Facebook in particular– have become an important element of the information diet for millions of people around the world. By using them, the traditional media lose control of the distribution channel for their content, whose reach now depends, firstly, on the relevance criteria established by the networks themselves and, secondly, on the interactions generated by the audience with each publication. Very often research on journalism has tackled the issue of reach and how efficient fact-checkers are. To find answer to the sociodemographic features of their audiences or the characteristics of their posts are explored. However, factors such as the influence of the algorithms which choose the content users are shown on the social networks is not often dealt with. This article aims to contribute in both areas. Firstly, it offers a broad perspective on the publications of Ibero-American fact-checkers on Facebook between 2016 and 2021, focuses on the evolution of video production (n=9075) and on the views and engagement achieved by this format with respect to the rest, and relates them to changes in the News Feed algorithm. Secondly, it proposes a content analysis to identify formal and thematic elements in the most popular videos in the same period (n=414) and relates them to previous research. Our results show significant similarities in popular videos, but also changes in video production, a generalized decrease in the ratio of views and a drop in the interaction rate more accentuated than in all the publications of the period. Although the focus of this research does not allow us to make direct causal inferences, the trends identified coincide with the changes in the Facebook News Feed algorithm that were made public in those years.
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在Facebook上使用视频进行事实核查。伊比利亚-美洲生产趋势及影响范围分析(2016-2021年)
社交网络——尤其是Facebook——已经成为全世界数百万人信息饮食的重要组成部分。通过使用它们,传统媒体失去了对其内容的分销渠道的控制,其覆盖面现在首先取决于网络本身建立的相关性标准,其次取决于受众与每种出版物产生的互动。关于新闻的研究经常涉及到覆盖面问题和事实核查人员的效率问题。为了找到答案,他们的受众的社会人口特征或他们的帖子的特点进行了探索。然而,诸如选择用户在社交网络上显示的内容的算法的影响等因素并不经常被处理。本文旨在为这两个领域做出贡献。首先,它提供了2016年至2021年间伊比利亚-美洲事实检查员在Facebook上发表的广泛视角,重点关注视频制作(n=9075)的演变,以及这种格式相对于其他格式所获得的观点和参与度,并将它们与新闻动态算法的变化联系起来。其次,提出了内容分析,以识别同时期最受欢迎的视频(n=414)中的形式和主题元素,并将其与之前的研究联系起来。我们的研究结果显示,在流行视频中有显著的相似性,但在视频制作方面也发生了变化,观看率的普遍下降和互动率的下降比同一时期的所有出版物都要突出。虽然这项研究的重点不允许我们做出直接的因果推论,但所确定的趋势与那些年公开的Facebook新闻动态算法的变化相吻合。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.10
自引率
9.50%
发文量
109
期刊介绍: El profesional de la información es una revista sobre información, bibliotecas y nuevas tecnologías de la información. Primera revista española de Biblioteconomía y Documentación indexada por las dos bases de datos bibliográficas internacionales más importantes: ISI Social Science Citation Index y Scopus
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