Connecting the Plot Points: How Consumers Use and Respond to Narratives

IF 2.1 Q3 BUSINESS Journal of the Association for Consumer Research Pub Date : 2023-10-30 DOI:10.1086/727829
Anne Hamby
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连接情节点:消费者如何使用和回应叙事
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来源期刊
Journal of the Association for Consumer Research
Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
4.60
自引率
7.70%
发文量
54
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