{"title":"Connecting the Plot Points: How Consumers Use and Respond to Narratives","authors":"Anne Hamby","doi":"10.1086/727829","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":36388,"journal":{"name":"Journal of the Association for Consumer Research","volume":"23 5","pages":"0"},"PeriodicalIF":2.1000,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Association for Consumer Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1086/727829","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}