The Effect of the Korean Wave Phenomenon toward Imitation Intention: Korean Product Purchase Intention in the Global Market

IF 0.4 4区 经济学 Q4 ECONOMICS Journal of Korea Trade Pub Date : 2023-08-31 DOI:10.35611/jkt.2023.27.4.45
Robetmi Jumpakita Pinem, TaeIn Kim
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韩流现象对模仿意向的影响:全球市场韩国产品购买意向
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来源期刊
Journal of Korea Trade
Journal of Korea Trade Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)
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期刊介绍: Journal of Korea Trade purports to support and encourage researches in the area of international economics, international business and foreign trade practices & laws. The Journal welcomes theoretical and empirical papers in the broadly-defined international trade issues and policy implications in the context of Korea Trade.
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