Rural Revitalization - Helping Sunken County Tourism Project Development Planning

Abstract

This study aims to leverage new media marketing to promote and capitalize on Sunken County's tourist attractions' unique characteristics, strengths, and weaknesses. By identifying and understanding visitor groups through profiling and interpretation, the study intends to lay the groundwork for the initial development and creation of Sunken County's intellectual property (IP) to attract tourists. To transform tourists into passionate supporters, the study aims to utilize positive tourist experiences to improve and further explore tourism projects within Sunken County. By capitalizing on the natural flow of tourists, the study aspires to enhance the secondary discovery of attractions in Sunken County while also diverting attention toward snow and ice projects. This, in turn, will create a replicable "S-I-L-E" model designed to maximize people's enthusiasm and generate spontaneous interest in other local specialties. Ultimately, this model aims to foster a virtuous circle, driving rural economic development and bridging the gap between urban and rural economies in the near future.