Development trend of news headline production in the new media era

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Abstract

Along with the deepening of media integration in China, online news dissemination has also been carried out to the public through an all-media platform. As the "eyes of the news", it can be said that "news headlines have become the first guiding force for users to decide whether or not to ask for in-depth content"[1], this paper analyses the status quo, characteristics, development trend and current problems of news headlines in the new media environment. Only the truth, objectivity, accuracy and other news professionalism requirements and new media news title suspense set organic, measured combination is the right way to the future of news title production. It also offers countermeasures and recommendations that it hopes will provide a boost to the transformation of the media.
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新媒体时代新闻标题制作的发展趋势
随着中国媒体融合的不断深入,网络新闻传播也通过全媒体平台向公众展开。新闻标题作为“新闻的眼睛”,可以说“新闻标题已经成为用户决定是否要求深度内容的第一引导力量”[1],本文分析了新媒体环境下新闻标题的现状、特点、发展趋势以及当前存在的问题。只有将新闻的真实性、客观性、准确性等新闻专业性要求与新媒体新闻标题悬念设置有机、有分必合才是未来新闻标题制作的正确之道。它还提出了对策和建议,希望能促进媒体的转型。
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