Effect of Product Innovation Strategy on Organisational Performance (A Study of Manufacturing Industries Nigeria)

Henriatta Jummai Nathan, Jane .O .M Ande
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Abstract

This study was designed to examine the effect of product innovation strategy on performance of manufacturing companies in Nigeria. The total population of 43 manufacturing companies was used with a sample size of 40 using content analysis. The data were analysed and interpreted using STATA for the period of ten (10) years. The findings show that the effect of product innovation strategy on performance was higher since all the variables of product innovation strategy are positive and significant in relation to companies’ performance. The result shows that product innovation is stronger, more favorable and more unique. The study has supported previous studies on product innovation strategy and performance especially in developing economies such as Nigeria, Ghana, and among others. Therefore, it was recommended that creative innovations should be maintained continuously to develop appropriate product continually and increase the organisational performance.
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产品创新战略对组织绩效的影响(以尼日利亚制造业为例)
本研究旨在检验产品创新策略对尼日利亚制造企业绩效的影响。采用内容分析法,选取43家制造业企业的总人口,样本量为40人。使用STATA对十(10)年的数据进行分析和解释。研究发现,产品创新战略对企业绩效的影响更高,因为产品创新战略的所有变量都与企业绩效呈正相关且显著。结果表明,产品创新更强、更有利、更独特。这项研究支持了之前关于产品创新战略和绩效的研究,特别是在尼日利亚、加纳等发展中经济体。因此,建议持续保持创造性创新,以持续开发合适的产品,提高组织绩效。
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来源期刊
CiteScore
7.80
自引率
19.40%
发文量
29
期刊介绍: Published four times a year, the Journal of Public Budgeting, Accounting & Financial Management (JPBAFM) is an international refereed journal which aims at advancement and dissemination of research in the field of public budgeting, accounting, auditing, financial and performance management. The journal is committed to be an outlet for rigorous conceptual and empirical works aimed at challenging and innovating the field of accounting, management and governance in entities operating in the public sphere or public-private sphere (territorial government entities, universities, schools, hospitals as well as state-owned enterprises, hybrid organizations, public and private partnerships, non-profit organizations, NGOs, etc.).
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