The value affordances of social media engagement features

IF 5.4 1区 文学 Q1 COMMUNICATION Journal of Computer-Mediated Communication Pub Date : 2023-09-10 DOI:10.1093/jcmc/zmad040
Rebecca Scharlach, Blake Hallinan
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Abstract

Abstract Social media engagement is ubiquitous but contested, simultaneously framed as an everyday form of support and an urgent societal risk. To make sense of these competing claims, we introduce the concept of value affordances, defined as the set of ethical, aesthetic, and relational principles that emerge from the interaction between different stakeholders and technological infrastructures. We develop a novel method involving focus groups and value cards to study the value affordances of engagement features and explore how international students attribute values to the Like, Comment, and Share buttons of TikTok, Instagram, and YouTube. Across platforms, participants agree that engagement features promote expression, care, and community and hinder privacy, mindfulness, peace, and safety. We discuss how our participants navigate value tradeoffs, emphasizing individual agency over structural factors when evaluating the design of platforms, using social media creatively, and assigning responsibility for harm to other users.
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社交媒体参与功能的价值支撑
社交媒体参与无处不在,但存在争议,同时被视为一种日常支持形式和一种紧迫的社会风险。为了理解这些相互竞争的主张,我们引入了价值支持的概念,将其定义为从不同利益相关者和技术基础设施之间的相互作用中产生的一组伦理、美学和关系原则。我们开发了一种涉及焦点小组和价值卡的新方法来研究参与功能的价值支持,并探索国际学生如何将价值赋予TikTok, Instagram和YouTube的“喜欢”,“评论”和“分享”按钮。在各个平台上,参与者一致认为,参与功能促进了表达、关怀和社区,并阻碍了隐私、正念、和平和安全。我们讨论了我们的参与者如何进行价值权衡,在评估平台设计时强调个体代理而不是结构因素,创造性地使用社交媒体,以及为其他用户的伤害分配责任。
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来源期刊
CiteScore
9.60
自引率
2.80%
发文量
26
期刊介绍: The Journal of Computer-Mediated Communication (JCMC) has been a longstanding contributor to the field of computer-mediated communication research. Since its inception in 1995, it has been a pioneer in web-based, peer-reviewed scholarly publications. JCMC encourages interdisciplinary research, welcoming contributions from various disciplines, such as communication, business, education, political science, sociology, psychology, media studies, and information science. The journal's commitment to open access and high-quality standards has solidified its status as a reputable source for scholars exploring the dynamics of communication in the digital age.
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