Inculcative address, commercial worldbuilding, and transmedia economy in the children’s franchise Bamse

IF 1.5 Q2 COMMUNICATION Popular Communication Pub Date : 2023-10-16 DOI:10.1080/15405702.2023.2268043
Johan Nilsson
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引用次数: 0

Abstract

Capitalist enterprises continuously push consumption of commercial products on children, for instance in the form of transmedial worlds in which multiple stories can play out across media and over time. The popular Swedish children’s franchise Bamse has undergone an obvious capitalist expansion over time, with more and more commodities being made available for purchase. At the same time the brand continues to be promoted as a force for spreading good values and thus provides a valuable service to its audience of Swedish children. The present article explores, through a combination of paratextual analysis and political economy, how these inculcative and commercial goals coexist in a tense but seemingly functional configuration.
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儿童特许经营的教育地址,商业世界建设和跨媒体经济
资本主义企业不断推动儿童消费商业产品,例如以跨媒体世界的形式,其中多个故事可以跨媒体和随时间播放。随着时间的推移,受欢迎的瑞典儿童特许经营公司Bamse经历了明显的资本主义扩张,越来越多的商品可供购买。与此同时,该品牌继续被宣传为传播良好价值观的力量,从而为瑞典儿童观众提供有价值的服务。本文通过对文本分析和政治经济学的结合,探讨了这些教育和商业目标如何在一个紧张但看似功能的配置中共存。
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来源期刊
Popular Communication
Popular Communication COMMUNICATION-
CiteScore
3.90
自引率
0.00%
发文量
15
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