User centric metrics for a realistic assessment of broadband services

Abstract

Past broadband adoption initiatives underscored common wisdom: “We cannot manage what we cannot accurately measure”, “Trust but verify”. Self-reported Federal Communications Commission data has been notoriously unreliable or lacking granularity and that led to an overoptimistic perception of the quality and coverage of broadband services. Data collected in the past was deficient in providing a complete view of the user experience by focusing exclusively on a simple metric, bandwidth availability. Moreover, data collected in the past typically provided a point-in-time perspective on the state of broadband services in each region. In this paper, we discuss a new set of metrics and measurement techniques needed to make broadband funding decisions efficient in terms of quality of services delivered and return on investment, and to track their progress. We propose composite metrics that capture the complete value of the service to the user and emphasize the feasibility of measuring and monitoring such a metric over time.