The strategic role of R&D outsourcing practices and partners in the relationship between product modularization and new product development efficiency

IF 7.3 2区工程技术 Q1 ENGINEERING, INDUSTRIAL Journal of Manufacturing Technology Management Pub Date : 2023-11-15 DOI:10.1108/jmtm-03-2023-0098

Xiaozhen Wang, Hanna Lee, Kihyun Park, Gukseong Lee

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Abstract

Purpose The study aims to explore the conditional relationships between product modularization and new product development (NPD) efficiency. It is postulated that R&D outsourcing plays an important mediating role. Furthermore, the level of competency trust is considered an essential factor in moderating the indirect effect of product modularization on NPD efficiency via R&D outsourcing practices. Design/methodology/approach Drawing on transaction cost economics theory, this study suggests a moderated mediation model that addresses how product modularization effectively promotes NPD efficiency via outsourcing practices. The hierarchical regression and PROCESS macro model were conducted to test the hypotheses based on survey data from 273 manufacturing firms in China. Findings Product modularization enhances NPD efficiency directly and indirectly through the external collaboration of R&D outsourcing. Furthermore, the role of product modularization in R&D outsourcing practices is more effective when the competency trust in R&D outsourcing partners is high. Originality/value By showing the critical role of external collaboration, this study provides valuable insights into how manufacturing firms utilize product modularization to achieve desired NPD performance more effectively.

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研发外包实践和合作伙伴在产品模块化和新产品开发效率关系中的战略作用

目的探讨产品模块化与新产品开发效率之间的条件关系。研究结果表明，研发外包对企业绩效具有重要的中介作用。此外，能力信任水平被认为是通过研发外包实践调节产品模块化对新产品开发效率的间接影响的重要因素。根据交易成本经济学理论，本研究提出了一个有调节的中介模型，该模型解决了产品模块化如何通过外包实践有效提高新产品开发效率的问题。基于273家中国制造业企业的调查数据，采用层次回归和PROCESS宏观模型对假设进行检验。发现产品模块化通过研发外包的外部协作，直接或间接地提高了产品开发效率。此外，当研发外包伙伴的能力信任度较高时，产品模块化在研发外包实践中的作用更为有效。通过展示外部协作的关键作用，本研究为制造企业如何利用产品模块化更有效地实现期望的新产品开发绩效提供了有价值的见解。

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来源期刊

Journal of Manufacturing Technology Management Engineering-Control and Systems Engineering

CiteScore

16.30

自引率

7.90%

发文量

期刊介绍： The Journal of Manufacturing Technology Management (JMTM) aspires to be the premier destination for impactful manufacturing-related research. JMTM provides comprehensive international coverage of topics pertaining to the management of manufacturing technology, focusing on bridging theoretical advancements with practical applications to enhance manufacturing practices. JMTM seeks articles grounded in empirical evidence, such as surveys, case studies, and action research, to ensure relevance and applicability. All submissions should include a thorough literature review to contextualize the study within the field and clearly demonstrate how the research contributes significantly and originally by comparing and contrasting its findings with existing knowledge. Articles should directly address management of manufacturing technology and offer insights with broad applicability.