Pengaruh Harga, Promosi Dan Kualitas Layananterhadap Kepuasan Pelanggan Gojek (Go-Ride) Pada Mahasiswa Fakultas Hukum UNPRI

Costing Pub Date : 2023-09-21 DOI:10.31539/costing.v7i1.6659

Sherla Wijaya, Winda Sri Astuti Doloksaribu, Yunus Andreas Sianturi, Chelsea Rajagukguk, Anjarani Anjarani, Erwina Erwina

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Abstract

The Influence Of Price, Promotion And Service Quality On Gojek (Go-Ride) Customer Satisfaction In Students Of The Faculty Of Law UNPRI. Faculty of Economics, Prima Indonesia University. Thesis. This study aims to determine the effect of price on Gojek (Go-Ride) customer satisfaction, determine the effect of promotion on Gojek (Go-Ride) customer satisfaction, determine the effect of service quality on Gojek (Go-Ride) customer satisfaction, and determine price, promotion and service quality simultaneously influences Gojek (Go-Ride) customer satisfaction for UNPRI Law Faculty Students. This type of research uses descriptive quantitative methods. The population in this study amounted to 364 people with a sample of 78 respondents. The data analysis used in this study is Instrument Test, Classical Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test, and Coefficient ofDetermination Test (R2). The results of this study are price has a positive and significant effect on customer satisfaction, promotion has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction and price, promotion and service quality simultaneously have a positive and significant effect on customer satisfaction customer satisfaction GOJEK (Go-Ride) to UNPRI Law Faculty Students. Keywords: Price, Promotion, Service Quality, Customer Satisfaction

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价格、晋升和服务质量对UNPRI法学院学生Gojek满意的影响

价格、促销和服务质量对UNPRI法学院学生乘车顾客满意度的影响。印尼第一大学经济学院。论文。本研究旨在确定价格对Gojek (Go-Ride)顾客满意度的影响，确定促销对Gojek (Go-Ride)顾客满意度的影响，确定服务质量对Gojek (Go-Ride)顾客满意度的影响，并确定价格、促销和服务质量同时影响UNPRI法学院学生的Gojek (Go-Ride)顾客满意度。这种类型的研究使用描述性定量方法。这项研究的总人数为364人，抽样调查了78人。本研究的数据分析采用工具检验、经典假设检验、多元线性回归分析、假设检验和决定系数检验(R2)。本研究结果为:价格对顾客满意有正向显著影响，促销对顾客满意有正向显著影响，服务质量对顾客满意和价格有正向显著影响，促销和服务质量同时对顾客满意有正向显著影响。& # x0D;关键词:价格，促销，服务质量，顾客满意度

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