Effect of body satisfaction on online impulse purchase behavior of young people

IF 0.3 Q3 MEDICINE, GENERAL & INTERNAL Cukurova Medical Journal Pub Date : 2023-09-30 DOI:10.17826/cumj.1336920
Mustafa KALE, Saadet SAĞTAŞ, Yonca BİR, Ayşe Şenay KOÇ, Murat KOÇ
{"title":"Effect of body satisfaction on online impulse purchase behavior of young people","authors":"Mustafa KALE, Saadet SAĞTAŞ, Yonca BİR, Ayşe Şenay KOÇ, Murat KOÇ","doi":"10.17826/cumj.1336920","DOIUrl":null,"url":null,"abstract":"Purpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and to detect differences in body satisfaction and impulse buying behaviour according to demographic factors. Materials and Method: The data were collected from 346 students educating different departments at a foundation university in Mersin. The survey method was used and analyzed with path analysis, independent samples t-test, and one-way ANOVA. Results: The positive effect of body satisfaction was observed on impulse buying behaviour. And differences in body satisfaction and impulse buying behaviour were investigated according to gender and monthly budget. Body satisfaction differs by gender, while impulse buying behaviour to a monthly budget. Conclusion: Purchase behaviour tends to increase when body satisfaction increases. Body satisfaction is higher among male students, and the purchase behaviour of students with a high monthly budget is more.","PeriodicalId":10748,"journal":{"name":"Cukurova Medical Journal","volume":"42 1","pages":"0"},"PeriodicalIF":0.3000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cukurova Medical Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17826/cumj.1336920","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MEDICINE, GENERAL & INTERNAL","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and to detect differences in body satisfaction and impulse buying behaviour according to demographic factors. Materials and Method: The data were collected from 346 students educating different departments at a foundation university in Mersin. The survey method was used and analyzed with path analysis, independent samples t-test, and one-way ANOVA. Results: The positive effect of body satisfaction was observed on impulse buying behaviour. And differences in body satisfaction and impulse buying behaviour were investigated according to gender and monthly budget. Body satisfaction differs by gender, while impulse buying behaviour to a monthly budget. Conclusion: Purchase behaviour tends to increase when body satisfaction increases. Body satisfaction is higher among male students, and the purchase behaviour of students with a high monthly budget is more.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
身体满意度对青少年网络冲动购买行为的影响
目的:本研究旨在确定身体满意度对冲动购买行为的影响,并根据人口统计学因素检测身体满意度和冲动购买行为的差异。资料与方法:数据收集自德国梅尔辛市一所基础大学不同院系的346名学生。采用调查方法,采用通径分析、独立样本t检验和单因素方差分析进行分析。结果:身体满意度对冲动购买行为有正向影响。根据性别和月预算调查了身体满意度和冲动购买行为的差异。身体满意度因性别而异,而冲动购买行为与每月预算有关。结论:随着身体满意度的提高,购买行为趋于增加。男生的身体满意度较高,月预算较高的学生的购买行为较多。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
Cukurova Medical Journal
Cukurova Medical Journal MEDICINE, GENERAL & INTERNAL-
自引率
0.00%
发文量
159
审稿时长
12 weeks
期刊最新文献
Prematüre bebeklerde cinsiyet ve doğum şeklinin sistemik inflamatuar indeksler üzerine etkisi The prevalence of cryptosporidium spp. and other intestinal parasites in elderly patients mTOR inhibition modulates apoptosis and oxidative stress in hindlimb ischemia/reperfusion injury Mekanik ventilasyon modlarının prematüre bebeklerin tükürük kortizol düzeylerine etkisi Neonatal outcomes of patients with vaginal delivery after a Caesarean section
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1