Determinants of factors impacting buying intention towards e-retailing: a special reference to Jordan context

Abstract

The immediate aim of the present paper is to examine the effect of trust, risk and attitude on purchase intention in Jordan. Moreover, the study also aims to compare the male-female mean value in terms of purchase intention. The sampling technique of the study follows non-probability approach. Convenient sampling technique was employed in the present article. A self-administrated survey questionnaire was used for the purpose of research. The questionnaires were distributed mainly in Amman, Maan and Al Karak region. The total numbers of respondents were 143. The data has been analysed by SPSS program and AMOS. T test and structural equation modelling were undertaken. The study concludes that trust and attitude significantly impact purchasing intention, whereas perceive risk has no significant effect on purchasing intention. The findings also show positive relationships between variables. The article at hand reflects a step ahead in studies into how private predispositions and safety and privacy signals of customers impact their intention to buy.