STRATEGI KOMUNIKASI AKUN INSTAGRAM RACHEL VENNYA DALAM KAMPANYE SOSIAL UNTUK MENINGKATKAN MINAT DONASI MILENIAL

IF 0.9 3区社会学 0 HUMANITIES, MULTIDISCIPLINARY Journal of Islamic Studies Pub Date : 2023-09-30 DOI:10.61341/jis/v1i1.013

Annisa Firdhaus, Alfi Satria, None Sobirin

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Abstract

The stratetgy of Rachel Vennya’social campaign on Instagram is measurement in the sense of achieving the goals or objectives that have been previously set by the Rachel Vennya social campaign which aims to increase interest in donations among millenials so that other circles follow and people in need can immediately receive asistance, especially for people who are sick or have symptoms of covid and other people who are affected by this covid-19, both physically and spiritually. Based on this, the following problems are formulated: (1) What is the strategy forusing instagram’s social meta by Rachel Vennya in attracting donations? (2) How effective is Rachel Vennya’s communication model on instagram in growing millenial donation interest on the Kitabisa.com fundraising platform?. This research is a qualitative research. The results showed that (1) the campaign strategy through rachel Vennya's Instagram social media by uploading photo and video posts, taking real action and updating about the distribution of donation funds to a predetermined place made researchers believe that the communication strategy carried out by rachel Vennya was successful by looking at the response of the people who are so sympathetic and enthusiastic to help donate and also disseminate information to donate to other communities. (2) the effectiveness of the campaign carried out by Rachel has proven to be effective because there is a percentage of 83.63% of the number of donors after seeing the post, and this is a very high percentage.

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她在INSTAGRAM上的交流账户策略，以提高千年捐款的兴趣

Rachel Vennya在Instagram上的社交活动的策略是在实现Rachel Vennya社交活动之前设定的目标或目的的意义上进行测量，该活动旨在提高千禧一代对捐款的兴趣，以便其他圈子跟随，有需要的人可以立即获得援助，特别是对于生病或有covid症状的人以及其他受covid-19影响的人，无论是身体上还是精神上。在此基础上，制定了以下问题:(1)Rachel Vennya利用instagram的social meta吸引捐款的策略是什么?(2) Rachel Vennya在instagram上的传播模式在提高千禧一代对Kitabisa.com筹款平台的捐款兴趣方面效果如何?本研究为定性研究。结果表明:(1)通过rachel Vennya的Instagram社交媒体，通过上传照片和视频帖子，采取实际行动，更新捐赠资金分配到预定地点的活动策略，研究人员认为rachel Vennya实施的传播策略是成功的，通过观察人们的反应，他们如此同情和热情地帮助捐赠，并传播信息捐赠给其他社区。(2) Rachel所开展的活动的有效性被证明是有效的，因为看到帖子后有83.63%的捐赠者比例，这是一个非常高的百分比。

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来源期刊

Journal of Islamic Studies HUMANITIES, MULTIDISCIPLINARY-

CiteScore

1.40

自引率

11.10%

发文量

审稿时长

16 weeks

期刊介绍： The Journal of Islamic Studies is a multi-disciplinary publication dedicated to the scholarly study of all aspects of Islam and of the Islamic world. Particular attention is paid to works dealing with history, geography, political science, economics, anthropology, sociology, law, literature, religion, philosophy, international relations, environmental and developmental issues, as well as ethical questions related to scientific research. The Journal seeks to place Islam and the Islamic tradition as its central focus of academic inquiry and to encourage comprehensive consideration of its many facets; to provide a forum for the study of Islam and Muslim societies in their global context; to encourage interdisciplinary studies of the Islamic world that are crossnational and comparative; to promote the diffusion, exchange and discussion of research findings; and to encourage interaction among academics from various traditions of learning.