PERAN AKUN INSTAGRAM USTADZ HANAN ATTAKI DAN EFEKTIVITASNYA SEBAGAI MEDIA DAKWAH DITINJAU DARI TEORI JARUM HIPODERMIK

IF 0.9 3区社会学 0 HUMANITIES, MULTIDISCIPLINARY Journal of Islamic Studies Pub Date : 2023-09-30 DOI:10.61341/jis/v1i2.017

Rahmatu Lailia Khoiru Nisa, Ahmad Asrof Fitri, Muhammad N. Abdurrazaq, Anjar Sulistyani

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Abstract

This study discusses the role of Ustadz Hanan Attaki's instagram account and its effectiveness as a preaching media in terms of hypodermic needle theory. The problem in this study is how the role of social media account as a media for preaching and its effectiveness according to the hypodermic needle theory in this case is the @hanan_attaki account. This study aims to determine the role of Ustadz Hanan Attaki’s instagram social media account in preaching and see its effectiveness. The method used in this study was a descriptive qualitative approach by taking instagram social media. Data collection techniques were carried out through observation, interviews, and documentation. The sample in this study was taken by means of purposive sampling on followers of @hanan_attaki account. The results of the study showed that the role of Ustadz Hanan Attaki's instagram account as a media for preaching is quite good for followers because it can influence individual behavior in society such as getting information, insight, and entertainment. The effectiveness of the hypodermic needle theory for preaching through the instagram account @hanan_attaki is very effective because it has entered the thoughts and feelings as well as the actions or reactions of followers from @hanan_attaki account which are considered passive and only accept messages conveyed.

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INSTAGRAM账号USTADZ HANAN ATTAKI的作用，以及作为DAKWAH媒体的有效性，从下丘德克理论来看

本研究从皮下注射针头理论出发，探讨Ustadz Hanan Attaki的instagram账号所扮演的角色及其作为宣传媒体的有效性。本研究的问题是，根据皮下注射针头理论，社交媒体账户作为宣传媒体的作用及其有效性是如何在这种情况下是@hanan_attaki账户。本研究旨在确定Ustadz Hanan Attaki的instagram社交媒体账户在讲道中的作用，并观察其有效性。本研究使用的方法是描述性定性方法，以instagram社交媒体为例。数据收集技术是通过观察、访谈和记录进行的。本研究样本采用@hanan_attaki账户关注者有目的抽样的方法。研究结果表明，Ustadz Hanan Attaki的instagram账号作为布道媒体的作用对追随者来说是相当好的，因为它可以影响个人在社会中的行为，如获取信息，洞察力和娱乐。通过instagram账号@hanan_attaki进行宣传的皮下注射针理论的有效性是非常有效的，因为它进入了@hanan_attaki账号的追随者的思想和感受，以及他们的行动或反应，这些人被认为是被动的，只接受传达的信息。

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来源期刊

Journal of Islamic Studies HUMANITIES, MULTIDISCIPLINARY-

CiteScore

1.40

自引率

11.10%

发文量

审稿时长

16 weeks

期刊介绍： The Journal of Islamic Studies is a multi-disciplinary publication dedicated to the scholarly study of all aspects of Islam and of the Islamic world. Particular attention is paid to works dealing with history, geography, political science, economics, anthropology, sociology, law, literature, religion, philosophy, international relations, environmental and developmental issues, as well as ethical questions related to scientific research. The Journal seeks to place Islam and the Islamic tradition as its central focus of academic inquiry and to encourage comprehensive consideration of its many facets; to provide a forum for the study of Islam and Muslim societies in their global context; to encourage interdisciplinary studies of the Islamic world that are crossnational and comparative; to promote the diffusion, exchange and discussion of research findings; and to encourage interaction among academics from various traditions of learning.