Motivations for domestic overnight travel by Finnish disc golfers: a serious-leisure perspective

Abstract

This study examines the domestic overnight travel motivations of Finnish disc golfers, with a specific focus on the concept of serious leisure. Data gathered from 989 Finnish disc golfers were divided into clusters based on the serious leisure inventory and measure model. The results indicate that disc golfers are generally interested in travelling domestically to participate in disc golf, and that they tend to share common push and pull motives. Preferences for general destination attributes and specific disc-golf-related destination attributes tend not to vary significantly between the clusters. Although the relationship is not strictly hierarchical, disc golfers who are more serious tend to report higher mean values than their more-casual counterparts. Disc golfers travelling to play their sport expect well-maintained and versatile courses and tend to prefer courses they have not previously visited. Factors related to the quality of courses are significantly more influential in disc-golfers’ motivations to travel than those associated with the destination in general, such as accommodation or nightlife. This knowledge is vital to inform marketers as participation in this relatively new sport continues to grow.