Are born global firms really a “new breed” of exporters? Empirical evidence from an emerging market

Moen, Øystein, Falahat, Mohammad, Lee, Yan-Yin
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引用次数: 1

Abstract

This study investigates and compares born global (BG) firms and non-BG firms in Malaysia. We employed the multigroup analysis technique with structural equation models to test six hypotheses to determine the differences and similarities between two proposed models of BG and non-BG firms across a wide range of industries. The study reveals differences between the antecedents of marketing capabilities for BGs versus non-BGs, indicating that the performance enabling mechanisms differ between the groups. More precisely, the ability of BG firms to convert digital and entrepreneurial orientations into marketing capabilities is found to be a distinguishing characteristic of these firms. Moreover, non-BGs utilize government support to build marketing capabilities and obtain superior performance in the international market. This result suggests that governmental export promotion initiatives in Malaysia should be adjusted to increase relevance for BGs. The findings indicate that marketing capabilities play an essential role in the international market performance of both BGs and non-BGs. An important implication is that managerial focus and actions need to be adjusted depending on the type of firm. The two types of firms are not equal; if they are managed similarly, misjudgment will arise.

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诞生于全球的公司真的是“新品种”的出口商吗?来自新兴市场的经验证据
本研究调查和比较出生的全球(BG)公司和非BG公司在马来西亚。我们采用结构方程模型的多组分析技术来检验六个假设,以确定两种不同行业的BG和非BG公司模型之间的异同。研究揭示了营销目标群体与非营销目标群体营销能力前因的差异,表明营销目标群体之间的绩效促成机制存在差异。更准确地说,BG公司将数字化和创业导向转化为营销能力的能力被发现是这些公司的显著特征。此外,非企业集团利用政府的支持,建立营销能力,在国际市场上取得优异的业绩。这一结果表明,马来西亚政府的出口促进举措应进行调整,以增加与bg的相关性。研究结果表明,营销能力在品牌管理集团和非品牌管理集团的国际市场绩效中都起着至关重要的作用。一个重要的含义是,管理的重点和行动需要根据公司的类型进行调整。这两类公司是不平等的;如果管理方式相似,就会产生误判。
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来源期刊
CiteScore
5.60
自引率
9.10%
发文量
18
期刊介绍: Competition in international markets was traditionally the realm of large companies, with smaller firms tending to remain local or regional. Internationalisation was an expansion option of interest to some enterprises, but seldom was it a competitive necessity. Many opted to avoid the uncertainties of competing in foreign markets, and simply kept their firms small and local. Traditional internationalisation theories, therefore, focused mainly on large multinational corporations, and were less pertinent to smaller firms. With the liberalisation of trade, however, domestic firms are threatened by international competitors that are penetrating formerly protected markets. Nowadays, internationalisation affects everyone, whether or not they wish to internationalise themselves. The threats and opportunities of internationalisation must be addressed. Globalisation is transforming the competitive environment of small and large players alike. As a result, internationalisation issues will continue to be increasingly important to business. Public policy agendas already include programmes to help entrepreneurs become successful at internationalisation. There is a growing need to understand internationalisation in the context of entrepreneurship, as well as large multinationals. Knowledge of how, when and why firms internationalise - either incrementally or not - will surely be the focus of energetic researchers. Yet, up to now, academia has been lacking a journal dedicated to internationalisation issues. To fill this niche, the aforementioned editorial team wishes to offer an outlet for high-quality research addressing the opportunities and challenges intrinsic to internationalisation. The primary audience for this journal will be researchers of entrepreneurship and international business. In addition, readership is certain to include business-people and policy-makers. The editors invite submissions that analyse internationalisation, combining theore tical and empirical work. Researchers will be encouraged to conduct comparative studies, and to evaluate competing theories. The composition of the editorial team - including experts in international business and experts in entrepreneurship - is designed to avoid editorial bias. Every effort will be made to reach a first decision about a submission, within sixty days. Officially cited as: J Int Entrep
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