{"title":"Semiotic analysis of university prospectuses in Pakistan: marketization, identity, and power dynamics","authors":"Ambreen Shahnaz, Nazia Suleman","doi":"10.1080/10350330.2023.2286452","DOIUrl":null,"url":null,"abstract":"Inspired by neoliberalism, the marketization of higher education is being increasingly used by universities to sustain and grow amid intense competition and shrinking public funding. This paper pre...","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":"150 ","pages":""},"PeriodicalIF":1.6000,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Semiotics","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/10350330.2023.2286452","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Inspired by neoliberalism, the marketization of higher education is being increasingly used by universities to sustain and grow amid intense competition and shrinking public funding. This paper pre...