Semiotic analysis of university prospectuses in Pakistan: marketization, identity, and power dynamics

IF 1.6 2区 文学 Q2 COMMUNICATION Social Semiotics Pub Date : 2023-11-27 DOI:10.1080/10350330.2023.2286452
Ambreen Shahnaz, Nazia Suleman
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Abstract

Inspired by neoliberalism, the marketization of higher education is being increasingly used by universities to sustain and grow amid intense competition and shrinking public funding. This paper pre...
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巴基斯坦大学招股书的符号学分析:市场化、同一性和权力动力学
受新自由主义的启发,高等教育的市场化越来越多地被大学用来在激烈的竞争和公共资金的萎缩中维持和发展。这篇论文是…
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来源期刊
Social Semiotics
Social Semiotics Multiple-
CiteScore
4.80
自引率
5.00%
发文量
43
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