Value creation in the metaverse age: a thematic analysis of press releases

IF 4.5 2区管理学 Q1 BUSINESS International Journal of Entrepreneurial Behavior & Research Pub Date : 2023-11-09 DOI:10.1108/ijebr-01-2023-0039

Giulio Ferrigno, Nadia Di Paola, Kunle Francis Oguntegbe, Sascha Kraus

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引用次数: 1

Abstract

Purpose

Since Zuckerberg's announcement to change Facebook's name to Meta Platforms Inc. on October 28, 2021, the concept of the metaverse has gained unprecedented popularity in the business world. Tech giants, SMEs and start-ups across various sectors are making substantial investments in metaverse-related technologies. Despite this, scholarly research in entrepreneurship and strategic management regarding the metaverse remains limited. This paper, grounded in value creation theory, aims to analyze how value is generated in the metaverse era.

Design/methodology/approach

This paper conducts a thematic analysis of 895 press releases published by LexisNexis between October 28, 2021, and October 28, 2022. The analysis identifies the primary emerging themes related to value creation in the metaverse age.

Findings

The thematic analysis reveals four significant emerging themes concerning value creation in the metaverse age: (1) factors enabling value creation, (2) digital resources contributing to value creation, (3) motives driving value creation and (4) practices of value creation.

Originality/value

This paper represents the inaugural attempt to analyze the metaverse through a value creation lens. Given the substantial investments and growing academic interest in the metaverse, understanding value creation in this context is a pressing concern. Additionally, this study provides valuable insights and suggests critical questions for future research on the metaverse.

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虚拟时代的价值创造:对新闻发布的专题分析

自从扎克伯格于2021年10月28日宣布将Facebook更名为Meta Platforms Inc.以来，虚拟世界的概念在商界获得了前所未有的普及。各行各业的科技巨头、中小企业和初创企业都在对与元宇宙相关的技术进行大量投资。尽管如此，关于创业和战略管理的学术研究仍然有限。本文以价值创造理论为基础，旨在分析在元宇宙时代价值是如何产生的。本文对LexisNexis在2021年10月28日至2022年10月28日期间发布的895篇新闻稿进行了专题分析。该分析确定了与虚拟时代价值创造相关的主要新兴主题。主题分析揭示了四个关于逆时代价值创造的重要新兴主题:(1)实现价值创造的因素;(2)促进价值创造的数字资源;(3)驱动价值创造的动机;(4)价值创造的实践。原创性/价值本文首次尝试通过价值创造的视角来分析元宇宙。考虑到对虚拟世界的大量投资和不断增长的学术兴趣，在这种背景下理解价值创造是一个迫切需要关注的问题。此外，本研究提供了有价值的见解，并为未来的元宇宙研究提出了关键问题。

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来源期刊

International Journal of Entrepreneurial Behavior & Research Multiple-

CiteScore

10.20

自引率

16.40%

发文量

期刊介绍： The International Journal of Entrepreneurial Behavior & Research (IJEBR) has a unique focus on publishing original research related to the human and social dynamics of entrepreneurship, and entrepreneurial management in small and growing organizations. The journal has an international perspective on entrepreneurship and publishes conceptual papers and empirical studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners worldwide.The editorial team encourages high-quality submissions which advance the study of human and behavioural dimensions of entrepreneurship and smaller organizations. Examples of topics which illustrate the scope of the journal are provided below. Topicality Nascent entrepreneurship and new venture creation Management development and learning in smaller businesses Enterprise and entrepreneurship education, learning and careers Entrepreneurial psychology and cognition Management and transition in smaller, growing and family-owned enterprises Corporate entrepreneurship and venturing Entrepreneurial teams, management and organizations Social, sustainable and informal entrepreneurship National and international policy, historical and cultural studies in entrepreneurship Gender, minority and ethnic entrepreneurship Innovative research methods and theoretical development in entrepreneurship Resourcing and managing innovation in entrepreneurial ventures.