Importance of traditions and family business at Christmas: a quantitative analysis of practices and values in Portugal

IF 3.6 Q2 MANAGEMENT Journal of Family Business Management Pub Date : 2023-12-05 DOI:10.1108/jfbm-09-2023-0170
Eulália Santos, Fernando Oliveira Tavares, Margarida Freitas Foliveira
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Abstract

Purpose

Christmas is the most consumed event of the year, always full of traditions, namely family ones, which are very significant. In this way, it is intended to find out the importance of traditions at Christmas time and analyze their implications for family businesses.

Design/methodology/approach

The study is quantitative in nature, based on a questionnaire survey carried out with 551 Portuguese individuals, over 18 years of age, where different issues related to Christmas traditions and family are addressed.

Findings

The results demonstrate that the Christmas traditions scale is made up of four factors: family traditions on Christmas Eve, aspects related to the Christmas spirit, changes in Christmas traditions with the COVID-19 pandemic and traditions of participating in events with family at Christmas. Cod and octopus dishes are the most popular dishes on Christmas Eve. In relation to sweets/desserts, king cake, rabanadas, vermicelli, children's bread and sponge cake are the most common on Christmas Eve.

Originality/value

The study helps to understand Portuguese Christmas traditions, providing knowledge that allows defining strategies for family businesses, improving the experience and relationship with consumers at a special time of year. It is hoped that the trends in Christmas traditions in this study will contribute to unveiling the Christmas spirit, also serve as a marketing image and create curiosity and motivation on the part of other cultures to visit Portugal during this festive season, in order to experience Christmas traditions.

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传统和家族企业在圣诞节的重要性:葡萄牙习俗和价值观的定量分析
圣诞节是一年中消费最多的节日,总是充满传统,即家庭传统,这是非常重要的。通过这种方式,它旨在找出传统在圣诞节期间的重要性,并分析其对家族企业的影响。设计/方法/方法这项研究本质上是定量的,基于对551名18岁以上的葡萄牙人进行的问卷调查,其中涉及与圣诞节传统和家庭有关的不同问题。结果表明,圣诞传统量表由四个因素组成:平安夜的家庭传统、与圣诞精神相关的方面、新冠肺炎疫情对圣诞传统的影响以及圣诞节与家人一起参加活动的传统。鳕鱼和章鱼是平安夜最受欢迎的菜肴。在糖果/甜点方面,国王蛋糕、腊八饼、粉丝、儿童面包和海绵蛋糕是平安夜最常见的。独创性/价值这项研究有助于了解葡萄牙的圣诞节传统,为家族企业制定战略提供知识,在一年中的特殊时期改善体验和与消费者的关系。我们希望这项研究中的圣诞传统趋势将有助于揭示圣诞精神,也作为一种营销形象,并在其他文化的一部分中创造好奇心和动力,在这个节日期间访问葡萄牙,以体验圣诞传统。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.50
自引率
33.30%
发文量
51
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