Building Internal Reputation from Organisational Values

IF 1.5 Q3 BUSINESS CORPORATE REPUTATION REVIEW Pub Date : 2021-02-04 DOI:10.1057/s41299-020-00109-x
William S. Harvey, Sharina Osman, Marwa Tourky
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引用次数: 4

Abstract

The paper enhances micro-cognitive understandings of how organisational values can build internal reputation. Drawing-on a multi-method case study of a private hospital in Malaysia, we show the process of how values are internalised within organisations. We illustrate how different internal actors are important for embedding organisational values at various stages and show the interplay between them. We show leaders are important for role modelling and engaging, managers are important for embedding and reinforcing, and employees are important for empowering and reciprocating. We argue that in order for values to be internalised, leaders, managers and employees need to effectively create, communicate and enact those values. Rather than values being imposed by a single dominant internal actor, we show that they can be diffused by internal stakeholders at different hierarchical levels. We find that the internalisation of organisational values helps to form positive perceptions of the values and creates individual behaviours that correspond to those values. While the literature has focused on what dimensions and which stakeholders influence reputation building, we show how micro-cognitive processes build internal reputation from organisational values.

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从组织价值观建立内部声誉
本文增强了对组织价值观如何建立内部声誉的微观认知理解。利用马来西亚一家私立医院的多方法案例研究,我们展示了价值观如何在组织内部内化的过程。我们说明了不同的内部参与者如何在不同阶段对嵌入组织价值观很重要,并展示了它们之间的相互作用。我们表明,领导者对于角色塑造和参与很重要,管理者对于嵌入和强化很重要,员工对于授权和回报很重要。我们认为,为了使价值观内化,领导者、管理者和员工需要有效地创造、沟通和实施这些价值观。我们表明,价值观不是由一个占主导地位的内部行动者强加的,而是可以由不同层次的内部利益相关者扩散。我们发现,组织价值观的内化有助于形成对价值观的积极看法,并创造与这些价值观相对应的个人行为。虽然文献关注的是哪些维度和哪些利益相关者影响声誉建立,但我们展示了微观认知过程如何从组织价值观中建立内部声誉。
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来源期刊
CiteScore
3.80
自引率
5.30%
发文量
19
期刊介绍: Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.
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