Japan’s strategic miscommunications: in the shadow of the pandemic Olympics

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Place Branding and Public Diplomacy Pub Date : 2022-02-02 DOI:10.1057/s41254-022-00259-1

Nancy Snow

引用次数: 1

Abstract

Japan's government failed in its management, but the people involved did not. Going forward, much will depend on the country’s ability to re-tell its story to the world beyond a pandemic Olympics to that of trusted sustainability partner and place that, post-pandemic, everyone will want a chance to get to know or visit.

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日本的战略沟通失误:在大流行奥运会的阴影下

日本政府在管理上失败了，但相关人员没有。展望未来，在很大程度上取决于该国是否有能力向世界重新讲述自己的故事，而不仅仅是大流行的奥运会，而是一个值得信赖的可持续发展伙伴和地方，在大流行后，每个人都希望有机会了解或参观。

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来源期刊

Place Branding and Public Diplomacy

CiteScore

3.80

自引率

13.30%

发文量

期刊介绍： Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.