A study on lender participation in peer to peer lending

IF 3.6 3区 管理学 Q2 BUSINESS Marketing Intelligence & Planning Pub Date : 2023-11-17 DOI:10.1108/mip-05-2023-0195
Kaushik Mukerjee
{"title":"A study on lender participation in peer to peer lending","authors":"Kaushik Mukerjee","doi":"10.1108/mip-05-2023-0195","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The purpose of this study is to examine the transformation expectations and well-being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India. The study tested the influence of transformation expectations on well-being, social connectedness on transformation expectations and the influence of customer participation on financial empowerment of borrowers.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>A cross-sectional survey research design was adopted to collect data from 434 customers in India. Structural equation modelling procedure was performed to test the hypothesized relationships.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The findings show that relational transformation expectations leads to well-being, while social connectedness influences self and relational transformation expectations. Further, customer participation has a positive influence on financial empowerment of borrowers.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>Managers may use these findings to create suitable marketing strategies for increasing customer participation in p2p lending.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>Previous studies on transformative services have shown that well-being can be achieved through participation in services that are transformative by design, while this study has established that lender participation in peer-to-peer lending can result in relational transformation expectations and lead to well-being. Also, the current study has shown that social connectedness is an antecedent of transformation expectations.</p><!--/ Abstract__block -->","PeriodicalId":48048,"journal":{"name":"Marketing Intelligence & Planning","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2023-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Intelligence & Planning","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/mip-05-2023-0195","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose

The purpose of this study is to examine the transformation expectations and well-being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India. The study tested the influence of transformation expectations on well-being, social connectedness on transformation expectations and the influence of customer participation on financial empowerment of borrowers.

Design/methodology/approach

A cross-sectional survey research design was adopted to collect data from 434 customers in India. Structural equation modelling procedure was performed to test the hypothesized relationships.

Findings

The findings show that relational transformation expectations leads to well-being, while social connectedness influences self and relational transformation expectations. Further, customer participation has a positive influence on financial empowerment of borrowers.

Practical implications

Managers may use these findings to create suitable marketing strategies for increasing customer participation in p2p lending.

Originality/value

Previous studies on transformative services have shown that well-being can be achieved through participation in services that are transformative by design, while this study has established that lender participation in peer-to-peer lending can result in relational transformation expectations and lead to well-being. Also, the current study has shown that social connectedness is an antecedent of transformation expectations.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
p2p借贷中出借人的参与研究
目的本研究的目的是检查转型的期望和福利的贷款人作为在印度参与点对点(p2p)贷款的后果。本研究测试了转型预期对幸福感的影响,社会联系对转型预期的影响,以及客户参与对借款人财务赋权的影响。设计/方法/方法采用横断面调查研究设计,从印度的434名客户中收集数据。采用结构方程建模程序来检验假设的关系。研究结果表明,关系转变期望导致幸福感,而社会联系影响自我和关系转变期望。此外,客户参与对借款人的财务赋权具有积极影响。实际意义管理者可以利用这些发现来创建合适的营销策略,以增加客户参与p2p借贷。原创性/价值先前对变革性服务的研究表明,幸福感可以通过参与设计为变革性的服务来实现,而本研究已经确定,出借人参与点对点借贷可以导致关系转型预期并导致幸福感。此外,目前的研究表明,社会联系是转型预期的先决条件。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
8.00
自引率
9.10%
发文量
64
期刊介绍: Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.
期刊最新文献
Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers Recycling firm-generated content on social media platforms: phenomenon and research propositions Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction? The effect of startup marketing agility on new product creativity and new product performance: the moderating effect of technological turbulence Over-the-top (OTT) platforms: a review, synthesis and research directions
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1