Stock liquidity and tone of press releases

Rong Gong
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Abstract

This paper presents evidence that higher stock liquidity makes firms increase tone of press releases. I find that firms with higher stock liquidity have higher tone in press releases, relative to the tone of news initiated by media, than firms with lower stock liquidity. This relation is stronger for firms with greater short-term pressure, that is, with greater transient institutional ownership, greater sensitivity of manager's wealth to stock price, and more analyst coverage. This finding suggests that stock liquidity, by producing short-term pressure on firms, leads firms to boost press release tone.
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股票流动性和新闻发布的语气
本文提出证据表明,较高的股票流动性使企业增加新闻发布的语气。我发现股票流动性高的公司在新闻稿中有更高的语气,相对于媒体发起的新闻语气,比股票流动性低的公司。这种关系对于短期压力较大的公司更强,即瞬时机构所有权更大,经理财富对股价更敏感,分析师覆盖率更高。这一发现表明,股票流动性通过对公司产生短期压力,导致公司提高新闻稿的语气。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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