I Join, So I Enjoy: How Customer Participation Increases Wellbeing

IF 3.1 2区 心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Journal of Happiness Studies Pub Date : 2023-12-07 DOI:10.1007/s10902-023-00703-w
Xingyang Lv, Rongbin Tang, Jia Luo, Min Zhang, Qiuyun Li
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Abstract

Much of the existing literature on customer participation has focused on the performance outcomes from the standpoint of companies, ignoring the benefits of customers as the critical participants. Drawing from work on meaning and self-determination theory, the paper examines the influence of customer participation on two components of customer well-being: affective states and meaning of participation. Two studies show that customer participation significantly improved customers’ affective states and meaning of participation, and psychological ownership was one of the underlying mechanisms. Product type further moderated the relationship between customer participation and psychological ownership, and between customer participation and well-being. Specifically, the effect of customer participation on psychological ownership was stronger for participants in physical product condition, while it became attenuated albeit significant for participants in the intangible service condition. The relationship between customer participation and customer well-being also became weaker in intangible service condition. Our findings contribute to theories of customer participation and customer well-being, and also suggest direct implications for marketing strategy.

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我加入,所以我享受:客户参与如何提高幸福感
现有的许多关于客户参与的文献都是从公司的角度关注绩效结果,而忽略了客户作为关键参与者的利益。借鉴意义和自决理论的工作,本文考察了客户参与对客户幸福感的两个组成部分的影响:情感状态和参与的意义。两项研究表明,顾客参与显著改善了顾客的情感状态和参与意义,心理所有权是其潜在机制之一。产品类型进一步调节了顾客参与与心理所有权、顾客参与与幸福感之间的关系。具体而言,顾客参与对心理所有权的影响在有形产品条件下更强,而在无形服务条件下,顾客参与对心理所有权的影响虽然显著,但减弱。在无形服务条件下,顾客参与与顾客幸福感的关系也变弱。我们的研究结果有助于顾客参与和顾客幸福的理论,也建议直接影响营销策略。
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来源期刊
CiteScore
8.60
自引率
6.50%
发文量
110
期刊介绍: The international peer-reviewed Journal of Happiness Studies is devoted to theoretical and applied advancements in all areas of well-being research. It covers topics referring to both the hedonic and eudaimonic perspectives characterizing well-being studies. The former includes the investigation of cognitive dimensions such as satisfaction with life, and positive affect and emotions. The latter includes the study of constructs and processes related to optimal psychological functioning, such as meaning and purpose in life, character strengths, personal growth, resilience, optimism, hope, and self-determination. In addition to contributions on appraisal of life-as-a-whole, the journal accepts papers investigating these topics in relation to specific domains, such as family, education, physical and mental health, and work. The journal welcomes high-quality theoretical and empirical submissions in the fields of economics, psychology and sociology, as well as contributions from researchers in the domains of education, medicine, philosophy and other related fields. The Journal of Happiness Studies provides a forum for three main areas in happiness research: 1) theoretical conceptualizations of well-being, happiness and the good life; 2) empirical investigation of well-being and happiness in different populations, contexts and cultures; 3) methodological advancements and development of new assessment instruments. The journal addresses the conceptualization, operationalization and measurement of happiness and well-being dimensions, as well as the individual, socio-economic and cultural factors that may interact with them as determinants or outcomes. Central Questions include, but are not limited to: Conceptualization: What meanings are denoted by terms like happiness and well-being? How do these fit in with broader conceptions of the good life? Operationalization and Measurement: Which methods can be used to assess how people feel about life? How to operationalize a new construct or an understudied dimension in the well-being domain? What are the best measures for investigating specific well-being related constructs and dimensions? Prevalence and causality Do individuals belonging to different populations and cultures vary in their well-being ratings? How does individual well-being relate to social and economic phenomena (characteristics, circumstances, behavior, events, and policies)? What are the personal, social and economic determinants and causes of individual well-being dimensions? Evaluation: What are the consequences of well-being for individual development and socio-economic progress? Are individual happiness and well-being worthwhile goals for governments and policy makers? Does well-being represent a useful parameter to orient planning in physical and mental healthcare, and in public health? Interdisciplinary studies: How has the study of happiness developed within and across disciplines? Can we link philosophical thought and empirical research? What are the biological correlates of well-being dimensions?
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