Customer Perception towards Mobile Banking Services in Kathmandu District

Vaibhav Karn
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Abstract

This study used quantitative methods to investigate how consumers perceive mobile banking services in the Kathmandu district. The research analyzed the impact of perceived ease of use, self-efficacy, perceived cost, trust, security, and perceived usefulness on the intention to use mobile banking services, surveying 213 participants. Data was collected through a self-structured questionnaire, and various statistical analyses, including descriptive statistics, correlation coefficients, regression analysis, and ANOVA, were employed to assess the relationships between intention to use mobile banking and the independent variables of perceived ease of use, self-efficacy, perceived cost, trust, security, and perceived usefulness. The data was processed using SPSS Statistical Package 25.
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加德满都地区客户对移动银行服务的看法
本研究使用定量方法调查消费者如何感知移动银行服务在加德满都地区。该研究分析了感知易用性、自我效能、感知成本、信任、安全性和感知有用性对使用移动银行服务意愿的影响,调查了213名参与者。通过自结构化问卷收集数据,采用描述性统计、相关系数、回归分析、方差分析等多种统计分析方法,评估手机银行使用意愿与感知易用性、自我效能感、感知成本、信任、安全性、感知有用性等自变量之间的关系。数据采用SPSS统计软件包25进行处理。
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