SDG commentary: services that enable well-being of the human species

IF 3.8 4区 管理学 Q2 BUSINESS Journal of Services Marketing Pub Date : 2023-12-15 DOI:10.1108/jsm-09-2023-0324
Wafa Hammedi, Joy Parkinson, Lia Patricio
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Abstract

Purpose

The purpose of this paper is to explore the challenges, interplay and potential directions for future service research to address the first three Sustainable Development Goals (SDGs) of no poverty, zero hunger and good health and well-being.

Design/methodology/approach

This commentary examines how service research has addressed these SDGs in the literature, and through the development of a theory of change, the authors propose an agenda for service research going beyond serving, to enabling and transforming service systems, expanding the current focus on individual to community and population well-being through promotion and prevention.

Findings

Service research has increasingly advocated human-centered approaches but requires a shift towards an all of humanity perspective. Individual and collective well-being have gained attention in service research, emphasizing the importance of considering collective well-being.

Research limitations/implications

The commentary underscores the need for a comprehensive approach to develop services that contribute to the well-being of the human species. It calls for research that transcends dyadic interactions, considers systemic dynamics and broadens the focus from individual to collective and population well-being.

Social implications

This paper discusses important societal issues of poverty, hunger and good health and well-being and the need for integrated and ecosystem approaches to develop equitable and sustainable solutions for collective well-being.

Originality/value

While SDGs 1, 2 and 3 address individual goals, they collectively underpin the well-being of communities and societies.

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可持续发展目标评注:为人类福祉提供服务
本文旨在探讨服务研究的挑战、相互作用以及未来服务研究的潜在方向,以实现无贫困、零饥饿和良好健康与福祉的前三个可持续发展目标(sdg)。本评论探讨了服务研究如何在文献中解决这些可持续发展目标,并通过变革理论的发展,作者提出了服务研究的议程,超越服务,使服务系统能够和转变,通过促进和预防将当前对个人的关注扩展到社区和人口福祉。服务研究越来越提倡以人为中心的方法,但需要转向全人类的观点。个人和集体幸福感在服务研究中受到关注,强调了考虑集体幸福感的重要性。研究的局限性/意义评论强调需要采取综合方法来开发有助于人类物种福祉的服务。它要求研究超越二元相互作用,考虑系统动力学,并将焦点从个人扩大到集体和人口福祉。本文讨论了贫困、饥饿、良好健康和福祉等重要的社会问题,以及采用综合和生态系统方法为集体福祉制定公平和可持续解决方案的必要性。虽然可持续发展目标1、2和3是针对个别目标,但它们共同支撑着社区和社会的福祉。
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来源期刊
CiteScore
7.80
自引率
20.50%
发文量
63
期刊介绍: ■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
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