Market power in smart farming and the distribution of gains in two-stage crop production system

Lana Awada, Peter W. B. Phillips
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Abstract

In smart farming, agricultural technology providers (ATPs) wield market power in both the upstream (data collection/aggregation) and downstream (crop production) markets. Using a two-stage Muth model, this study assesses benefit distribution from ATPs' data-driven services in smart farming. Results show limited farmer returns from data sharing, questioning policymakers' data value focus. While data-driven services offer notable benefits, ATPs capture a significant share due to market power. Addressing ATP market power promotes equitable rent distribution, but perfect competition risks ATPs' sustainability and R&D incentives, presenting a policy challenge for smart farming outcomes.

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智能农业的市场力量与两阶段作物生产系统的收益分配
在智能农业中,农业技术提供商(ATPs)在上游(数据收集/汇总)和下游(作物生产)市场都拥有市场支配力。本研究采用两阶段 Muth 模型,评估了智能农业中农业技术提供商数据驱动服务的收益分配情况。结果显示,农民从数据共享中获得的回报有限,这对政策制定者关注数据价值提出了质疑。虽然数据驱动的服务能带来显著收益,但由于市场力量,ATP 占有很大份额。解决 ATP 的市场支配力问题可促进公平的租金分配,但完全竞争会危及 ATP 的可持续性和研发动力,从而对智能农业成果提出政策挑战。
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