Is data the key to sustainability? The roles of big data analytics, green innovation, and organizational identity in gaining green competitive advantage
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Abstract
The firms’ adoption and improvement of big data analytics (BDA) to attain a green competitive advantage (GCA) has witnessed a recent upsurge. This makes it important to discover the underlying mech...
期刊介绍：
Technology Analysis & Strategic Management is an international research journal, linking the analysis of science, technology and innovation with the strategic needs of policy makers and management. The Journal presents research on the analysis of innovation and technology, and on the associated processes, potentials and implications, as well as the development of appropriate methodologies for the effective conduct of such studies. The scope of the Journal extends from innovation and technological issues at the corporate and organizational level, through state, national and international capabilities, as far as issues of technology-related global politics. Technology Analysis & Strategic Management also promotes strategic thinking about how science and technology can be exploited industrially.
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