Factors that Influencing Revisit Intention to Japan towards Japanese Culture Enthusiast

Abstract

This study aims to analyze the relationship between country image variables, travel constraints, past travel experience, tourist motivation, attitude, subjective norms, and revisit intention in Japan. This research uses quantitative research methods. This study uses quantitative data to determine the relationship between variables and explain the phenomena that occur systematically and accurately. The purpose of this study is to determine the relationship between the factors of country image, travel constraints, past travel experience, tourist motivation, attitude to revisit, and subjective norms on revisit intention. Data collection in this study is done using a questionnaire, and analysis of this research is done using SEM (Structural Equation Modeling). The number of samples collected and used for research analysis with 32 items was 160. The results of the study show that factors that significantly influence attitudes toward revisiting are travel constraints, past travel experience, and tourist motivation. Meanwhile, the factors that significantly influence revisit intention are only past travel experience and subjective norms. Revisit intention is closely related to past travel experience and subjective norms, where tourists tend to consider their past experiences in visiting a place and also the advice or opinions of the closest people who determine their decision to visit Japan again.