Identifying key barriers to nonprofit organizations' adoption of technology innovations

Marie-E. Godefroid, Ralf Plattfaut, Björn Niehaves
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Abstract

Despite substantial innovations in Information and Communication Technologies (ICT) that could benefit non-governmental organizations (NGOs), NGOs are not using ICT yet to their full potential – especially compared to the ICT use in the private sector. Such behavior appears counterintuitive as one would expect NGOs to use every available resource to further their important mission. However, reservations appear to remain even though several case studies demonstrated the value ICT can generate for NGOs. Through a series of 20 interviews with NGOs of various sizes and backgrounds, we examined the use of ICT along the NGO value chain (program design, fundraising, fund management, and program delivery). We find a distinct prioritization of ICT support along the value chain. Based on these findings, we identify six sector-specific reasons for NGOs not to use ICT for certain activities. With these, we add to known reasons in the literature and offer important avenues for further research.
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确定非营利组织采用技术创新的主要障碍
尽管信息和传播技术(ICT)的大量创新可以使非政府组织(NGOs)受益,但非政 府组织尚未充分利用信息和传播技术的潜力,特别是与私营部门使用信息和传播技术的情 况相比。这种行为似乎与直觉相反,因为人们期望非政府组织利用一切可利用的资源来推进其重要的使命。然而,尽管一些案例研究证明了信息和传播技术能够为非政府组织带来的价值,但似乎仍有保留。通过对不同规模和背景的非政府组织进行 20 次访谈,我们考察了非政府组织在价值链(计划设计、资金筹集、资金管理和计划实施)上对 ICT 的使用情况。我们发现,在价值链中,信息与传播技术的支持具有明显的优先性。基于这些发现,我们找出了非政府组织在某些活动中不使用信息与传播技术的六个具体部门原因。通过这些原因,我们对文献中已知的原因进行了补充,并为进一步研究提供了重要途径。
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