{"title":"Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign","authors":"Karolina Tučková, Tereza Balcarová","doi":"10.11118/ejobsat.2023.010","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":36187,"journal":{"name":"European Journal of Business Science and Technology","volume":"119 38","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Business Science and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.11118/ejobsat.2023.010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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