Yossiri Adulyasak;Maxime C. Cohen;Warut Khern-Am-Nuai;Michael Krause
{"title":"Retail Analytics in the New Normal: The Influence of Artificial Intelligence and the Covid-19 Pandemic","authors":"Yossiri Adulyasak;Maxime C. Cohen;Warut Khern-Am-Nuai;Michael Krause","doi":"10.1109/EMR.2023.3337415","DOIUrl":null,"url":null,"abstract":"The COVID-19 pandemic has severely disrupted the retail landscape and has accelerated the adoption of innovative technologies. A striking example relates to the proliferation of online grocery orders and the technology deployed to facilitate such logistics. In fact, for many retailers, this disruption was a wake-up call after which they started recognizing the power of data analytics and artificial intelligence (AI). In this article, we discuss the opportunities that AI can offer to retailers in the new normal retail landscape. Some of the techniques described have been applied at scale to adapt previously deployed AI models, whereas in other instances, fresh solutions needed to be developed to help retailers cope with recent disruptions, such as unexpected panic buying, retraining predictive models, and leveraging online–offline synergies.","PeriodicalId":35585,"journal":{"name":"IEEE Engineering Management Review","volume":"52 1","pages":"268-280"},"PeriodicalIF":0.0000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IEEE Engineering Management Review","FirstCategoryId":"1085","ListUrlMain":"https://ieeexplore.ieee.org/document/10336891/","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0
Abstract
The COVID-19 pandemic has severely disrupted the retail landscape and has accelerated the adoption of innovative technologies. A striking example relates to the proliferation of online grocery orders and the technology deployed to facilitate such logistics. In fact, for many retailers, this disruption was a wake-up call after which they started recognizing the power of data analytics and artificial intelligence (AI). In this article, we discuss the opportunities that AI can offer to retailers in the new normal retail landscape. Some of the techniques described have been applied at scale to adapt previously deployed AI models, whereas in other instances, fresh solutions needed to be developed to help retailers cope with recent disruptions, such as unexpected panic buying, retraining predictive models, and leveraging online–offline synergies.
期刊介绍：
Reprints articles from other publications of significant interest to members. The papers are aimed at those engaged in managing research, development, or engineering activities. Reprints make it possible for the readers to receive the best of today"s literature without having to subscribe to and read other periodicals.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
