Retail Analytics in the New Normal: The Influence of Artificial Intelligence and the Covid-19 Pandemic

Q1 Business, Management and Accounting IEEE Engineering Management Review Pub Date : 2023-12-01 DOI:10.1109/EMR.2023.3337415
Yossiri Adulyasak;Maxime C. Cohen;Warut Khern-Am-Nuai;Michael Krause
{"title":"Retail Analytics in the New Normal: The Influence of Artificial Intelligence and the Covid-19 Pandemic","authors":"Yossiri Adulyasak;Maxime C. Cohen;Warut Khern-Am-Nuai;Michael Krause","doi":"10.1109/EMR.2023.3337415","DOIUrl":null,"url":null,"abstract":"The COVID-19 pandemic has severely disrupted the retail landscape and has accelerated the adoption of innovative technologies. A striking example relates to the proliferation of online grocery orders and the technology deployed to facilitate such logistics. In fact, for many retailers, this disruption was a wake-up call after which they started recognizing the power of data analytics and artificial intelligence (AI). In this article, we discuss the opportunities that AI can offer to retailers in the new normal retail landscape. Some of the techniques described have been applied at scale to adapt previously deployed AI models, whereas in other instances, fresh solutions needed to be developed to help retailers cope with recent disruptions, such as unexpected panic buying, retraining predictive models, and leveraging online–offline synergies.","PeriodicalId":35585,"journal":{"name":"IEEE Engineering Management Review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IEEE Engineering Management Review","FirstCategoryId":"1085","ListUrlMain":"https://ieeexplore.ieee.org/document/10336891/","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 0

Abstract

The COVID-19 pandemic has severely disrupted the retail landscape and has accelerated the adoption of innovative technologies. A striking example relates to the proliferation of online grocery orders and the technology deployed to facilitate such logistics. In fact, for many retailers, this disruption was a wake-up call after which they started recognizing the power of data analytics and artificial intelligence (AI). In this article, we discuss the opportunities that AI can offer to retailers in the new normal retail landscape. Some of the techniques described have been applied at scale to adapt previously deployed AI models, whereas in other instances, fresh solutions needed to be developed to help retailers cope with recent disruptions, such as unexpected panic buying, retraining predictive models, and leveraging online–offline synergies.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
新常态下的零售分析:人工智能和 Covid-19 大流行的影响
COVID-19 大流行严重破坏了零售业的格局,加速了创新技术的采用。一个突出的例子就是网上杂货订单的激增以及为促进这种物流而部署的技术。事实上,对许多零售商来说,这次疫情扰乱给他们敲响了警钟,使他们开始认识到数据分析和人工智能(AI)的威力。在本文中,我们将讨论在新常态下人工智能能为零售商带来的机遇。其中描述的一些技术已被大规模应用,以调整先前部署的人工智能模型,而在其他情况下,则需要开发新的解决方案,以帮助零售商应对最近的干扰,如意想不到的恐慌性购买、重新训练预测模型以及利用线上线下协同效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
IEEE Engineering Management Review
IEEE Engineering Management Review Business, Management and Accounting-Management of Technology and Innovation
CiteScore
7.40
自引率
0.00%
发文量
97
期刊介绍: Reprints articles from other publications of significant interest to members. The papers are aimed at those engaged in managing research, development, or engineering activities. Reprints make it possible for the readers to receive the best of today"s literature without having to subscribe to and read other periodicals.
期刊最新文献
Table of Contents Front Cover Introducing IEEE Collabratec A Multimetric Approach for Evaluation of ChatGPT-Generated Text Summaries Call for Papers: Special Issue on Supply Chain Digitalization in the Age of (R)Evolution
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1