Research Progress, Hot Spots, and Prospects of Internet Plus Specialty Fruits

Abstract

Based on the 627 journal articles collected in CNKI database from 2011 to 2022, this paper analyzes the research progress, hotspots and hot topic evolution in the field of domestic Internet plus specialty fruits by using CiteSpace visualization software, and then puts forward the research outlook. The results show that: (1) In the field of Internet Plus Specialty Fruits, the number of articles published shows a general trend of "gradual increase in the early stage and relatively flat in the later stage", the cooperation of authors shows the characteristics of "local concentration", and the cooperation of institutions shows the characteristics of "global dispersion". (2) Fresh food e-commerce, Internet plus agriculture, industrial poverty alleviation are the three major research hotspots in the field of Internet Plus specialty fruits. (3) The research hotspots of Internet Plus specialty fruits present such stage characteristics: evolving from the classic themes of fresh e-commerce, e-commerce platform and Internet plus to the emerging themes related to rural e-commerce and rural revitalization. Therefore, in the future, we should strengthen the basic theoretical research in the field of Internet plus specialty fruits, pay more attention to the hot issues such as "Internet Plus" agriculture, and focus on the training of talents in the field of "Internet Plus".