Study on Anhui Image Communication Strategies from Cognitive Perspective of Multimodal Metaphor and Metonymy

Abstract

Guided by the theory of multimodal metaphor and multimodal metonymy, the paper interprets the multimodal metaphors and metonymies adopted, focusing on the case study of promotional video of Anhui issued by the Ministry of Foreign Affairs. It interprets the cognitive significance of the selection of multimodal metaphors and metonymies in the video, as well as the interaction and collaboration between each modality, in building Anhui's image. Relevant strategies are proposed to provide reference for effective promotion of Anhui Province at home and abroad in the future.