{"title":"Rebranding Logo dan Visualisasi Foto Produk UMKM di Kelurahan Gunung Anyar Tambak, Kota Surabaya","authors":"Shinta Rifianing Prasetya, Ignatia Martha Hendrati, Wirya Wardaya","doi":"10.47467/reslaj.v6i3.4677","DOIUrl":null,"url":null,"abstract":"This service to MSMEs in Gunung Anyar Tambak Village is focused on MSMEs that produce pastries. The purpose of this study was to find out the rebranding activities for making logos and images of MSME products in Gunung Anyar Tambak Village, Gunung Anyar District, precisely in the Gunung Anyar Emas Housing Complex (Rw 8) Surabaya City. The community service approach is used in this study. The results of the study show that logo rebranding is done by working on a logo that is already boring to be more assertive and attractive. Additionally, there are a number of stages involved in food photography design. The first step is to identify the data. The next stage is to develop inventive techniques considering the potential for food photography which puts forward new, solid and quality values using natural and natural visual designs that are friendly to clients. Keywords: logo design, photo visualization, rebranding, UMKM","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"57 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Reslaj : Religion Education Social Laa Roiba Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47467/reslaj.v6i3.4677","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This service to MSMEs in Gunung Anyar Tambak Village is focused on MSMEs that produce pastries. The purpose of this study was to find out the rebranding activities for making logos and images of MSME products in Gunung Anyar Tambak Village, Gunung Anyar District, precisely in the Gunung Anyar Emas Housing Complex (Rw 8) Surabaya City. The community service approach is used in this study. The results of the study show that logo rebranding is done by working on a logo that is already boring to be more assertive and attractive. Additionally, there are a number of stages involved in food photography design. The first step is to identify the data. The next stage is to develop inventive techniques considering the potential for food photography which puts forward new, solid and quality values using natural and natural visual designs that are friendly to clients. Keywords: logo design, photo visualization, rebranding, UMKM
这项针对古农安亚尔坦巴克村中小微企业的服务主要针对生产糕点的中小微企业。本研究的目的是了解泗水市古农阿尼亚尔区古农阿尼亚尔坦巴克村（Gunung Anyar Tambak）中小微企业产品商标和形象的重塑活动，确切地说，是泗水市古农阿尼亚尔埃玛斯住宅区（Rw 8）中小微企业产品商标和形象的重塑活动。本研究采用了社区服务方法。研究结果表明，徽标品牌重塑是通过对已经枯燥乏味的徽标进行加工，使其更有说服力和吸引力。此外，食品摄影设计涉及多个阶段。第一步是确定数据。下一阶段是开发创造性技术，考虑到食品摄影的潜力，利用对客户友好的自然和自然的视觉设计，提出新的、坚实和优质的价值。 关键词：标识设计、照片可视化、品牌重塑、UMKM
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