The influence of social communications on the formation of public opinion of citizens during the war

Abstract

With the development of information technology and the spread of social networks, communication has become more accessible and faster, and therefore, social communications are becoming an increasingly relevant and important issue for modern society. The research aims to study the current state of social communications in Ukrainian and global society, considering their transformation and identifying development trends. The research was conducted using the methods of analysis, systematisation, deduction, generalisation, and surveying. The research provides knowledge on the current state of social communications in Ukrainian and global society. Various aspects of communication processes, their transformation and development trends were studied and analysed, which allowed to understand their role and impact on modern society. The study revealed the peculiarities of social communications in different contexts, such as war, revolution, and pandemic. Particular attention was paid to the impact of social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, on the formation of public opinion, cultural stereotypes, and types of users on social media. The study was conducted to investigate the social communications of Ukrainians, including their activity on social media. The study helped to establish how social communications affect the interaction of various social groups and institutions, including political processes, civic engagement, and youth culture, as well as trends in social communications. The results of the study of social communications can be used by researchers to expand knowledge in the field of communications, develop new theories and approaches, and understand modern communication processes in society.