Specifics of Startup Application as a Method of Advanced Vocational Training in the Context of Modern Linguodidactics

Elena A. Perova, A. S. Kobysheva, Alexey V. Dontsov
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Abstract

This study examines the specifics of a startup application as an innovative interactive analytical method of pro-ject-based research and simulation activities aimed at the development of entrepreneurial mindset in the pro-cess of advanced vocational training and early immersion in authentic foreign language communication in a business setting. In general, a startup is commonly understood as a new business offering a profitable innova-tive idea with the potential for rapid development. The paper considers the features of entrepreneurship educa-tion on the example of the Business English for Startup discipline proposed by the authors, relying on the prin-ciples of interdisciplinarity, modularity, interactivity, internationalization and practical-orientation. Important con-clusion dwells upon the fact that it is possible to immerse in real business foreign-language communicative activities through adaptation to the role of an entrepreneur in general and in the process of early professional self-actualization during team building and performance of key operational-functional and managerial tasks in particular. The interdisciplinary nature of a startup contributes to mastering the basic knowledge of marketing, economics, strategic, risk management, human resource management, developing a successful business plan along with an effective pitch in a foreign language.
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现代语言教学法背景下创业应用作为高级职业培训方法的具体内容
本研究探讨了初创企业应用作为基于项目研究和模拟活动的创新互动分析方法的具体情况,其目的是在高级职业培训过程中培养创业思维,并在商业环境中尽早融入真实的外语交流。一般而言,初创企业通常被理解为提供有利可图的创新理念并具有快速发展潜力的新企业。本文以作者提出的初创企业商务英语学科为例,从跨学科、模块化、互动性、国际化和实用性等原则出发,探讨了创业教育的特点。重要的结论是,通过适应企业家的角色,特别是在团队建设和执行关键业务职能和管理任务的早期职业自我实现过程中,有可能沉浸在真正的商务外语交际活动中。初创企业的跨学科性质有助于掌握市场营销、经济、战略、风险管理、人力资源管理、制定成功的商业计划以及用外语进行有效推销等方面的基本知识。
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