MARKETING AS A FACTOR OF PROPORTIONAL ECONOMIC DEVELOPMENT (A PROBLEM REQUIRING RESEARCH)

Abstract

All problems can be divided into two groups: problems that require solutions and problems that require research. The second group includes complex hidden problems, which are sometimes difficult to identify, designate, define, describe, and establish the causes. In a market economy, this is the problem of ensuring the proportionality of production and consumption, both in general, in the country's economy, and in a separate commodity flow. The formation of production and marketing infrastructure in market conditions is stochastic in nature, that is, it is carried out in the form of spontaneous interactions of sellers and buyers, as well as producers among themselves. As a result, the formation of the proportions of the development of the country's economy is formed mainly on the decisions of enterprises on the volume of production of products and their offer to the market, taking into account the volume of demand and competitive interactions. It is impossible to make a quantitative forecast for either of them. This is the essence of the problem that requires research. The article, with reference to many literary sources, provides a justification for the possibility of using marketing as a management function to streamline the structure and content of large (national) economic systems and increase their efficiency.