Centricity on patients using healthcare reputation management strategies to improve dentistry image in Romania.

Abstract

Reputation is seen as an abstract concept that focuses on patients' perceptions of a particular medical institution. A good image of these practices among patients makes them return to them and also helps attract new patients and increase their reputation and revenue. The paper aimed to explore the respondents' perceptions of the way the image of online dental practices can influence their reputation management. For this purpose, a quantitative study was conducted on a sample of 107 respondents. Data collection was carried out using a questionnaire that was posted on an online platform. Data analysis was done by using IBM SPSS software. The results emphasized that patients think that the image of dental practices in the online environment can influence their reputation to a high extent.