Big Five Personality Traits and Compulsive Buying: The Mediating Role of Self-Esteem.

José Manuel Otero-López, María José Santiago, María Cristina Castro
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Abstract

The inter-relationships between the Big Five personality traits, self-esteem, and compulsive buying are supported by strong empirical evidence. What is yet unknown is to what extent self-esteem can channel the influence of personality traits on compulsive buying. The main objective of this study is to explore the possible mediating role of self-esteem in the link between the Big Five personality traits and compulsive buying. Path analysis results, using a sample of 487 university students, generally confirm the suitability of the proposed model in which self-esteem mediated the effects of the Big Five personality traits (neuroticism, extraversion, agreeableness, openness to experience, and conscientiousness) on compulsive buying. Moreover, a direct effect of neuroticism and conscientiousness on compulsive buying was found. Finally, based on the finding that self-esteem acts as a necessary filter in the analysis of the five factors-compulsive buying relationship, several action-oriented guidelines for the prevention or intervention of this behavioral problem are suggested.

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大五人格特质与强迫性购买:自尊的中介作用。
大五人格特质、自尊和强迫性购买之间的相互关系得到了强有力的实证支持。目前尚不清楚的是,自尊能在多大程度上引导人格特质对强迫性购买行为的影响。本研究的主要目的是探讨自尊在大五人格特质与强迫性购买之间可能起到的中介作用。以 487 名大学生为样本的路径分析结果基本证实了所提出的模型的适用性,即自尊在大五人格特质(神经质、外向性、宜人性、经验开放性和自觉性)对强迫性购买的影响中起中介作用。此外,研究还发现神经质和自觉性对强迫性购买有直接影响。最后,基于自尊在五因素与强迫性购买关系的分析中起到了必要的过滤作用这一发现,提出了预防或干预这一行为问题的若干行动指南。
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来源期刊
CiteScore
4.40
自引率
12.50%
发文量
111
审稿时长
8 weeks
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