{"title":"CORONA IS AN ATTACK, ELECTIONS ARE BATTLES AND SPORTS IS WAR: UNIVERSALITY OF WAR METAPHOR AND EMBODIMENT OF COGNITION","authors":"Vinurajesh G","doi":"10.29121/granthaalayah.v11.i12.2023.5377","DOIUrl":null,"url":null,"abstract":"The human conceptual framework is metaphorical and plays an important role in giving meaning to our everyday reality. The publication of the book Metaphors We Live By (1980) by George Lakoff and Mark Johnson brought out a paradigm shift in the traditional conceptualisation of metaphor as a linguistic, ornamental phenomenon, as they argued that metaphors are conceptual in nature, pervasive in thought and govern our everyday reality. Generally, disease, sports, and elections are presented in terms of war in popular media as well as in other public discourses. Thus, in our discursive domains, the Covid-19 pandemic is often portrayed as an attack, sports competitions are wars, elections are battles, and this conceptualisation makes complete sense to people globally regardless of language or cultural background. This article examines, with recourse to the theoretical formulation of Cognitive Cultural Theory, the reasons for the universality of the war metaphor in popular discourse. The study employs the notions of conceptual metaphors, embodiment of cognition, primary metaphors, and mirror neurons as theoretical tools for the analysis.","PeriodicalId":14374,"journal":{"name":"International Journal of Research -GRANTHAALAYAH","volume":"17 6","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Research -GRANTHAALAYAH","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29121/granthaalayah.v11.i12.2023.5377","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The human conceptual framework is metaphorical and plays an important role in giving meaning to our everyday reality. The publication of the book Metaphors We Live By (1980) by George Lakoff and Mark Johnson brought out a paradigm shift in the traditional conceptualisation of metaphor as a linguistic, ornamental phenomenon, as they argued that metaphors are conceptual in nature, pervasive in thought and govern our everyday reality. Generally, disease, sports, and elections are presented in terms of war in popular media as well as in other public discourses. Thus, in our discursive domains, the Covid-19 pandemic is often portrayed as an attack, sports competitions are wars, elections are battles, and this conceptualisation makes complete sense to people globally regardless of language or cultural background. This article examines, with recourse to the theoretical formulation of Cognitive Cultural Theory, the reasons for the universality of the war metaphor in popular discourse. The study employs the notions of conceptual metaphors, embodiment of cognition, primary metaphors, and mirror neurons as theoretical tools for the analysis.
人类的概念框架是隐喻性的,在赋予日常现实意义方面发挥着重要作用。乔治-拉科夫(George Lakoff)和马克-约翰逊(Mark Johnson)出版的《我们赖以生存的隐喻》(Metaphors We Live By,1980 年)一书,使传统的隐喻概念范式发生了转变,认为隐喻是一种语言装饰现象,他们认为隐喻是概念性的,在思维中无处不在,并支配着我们的日常现实。一般来说,在大众媒体和其他公共话语中,疾病、体育和选举都是以战争的形式呈现的。因此,在我们的话语领域中,"Covid-19 "大流行病通常被描述为一次袭击,体育比赛就是战争,选举就是战斗,而且这种概念化对全球人民来说都是完全合理的,无论其语言或文化背景如何。本文借助认知文化理论的理论表述,探讨了战争隐喻在大众话语中具有普遍性的原因。研究采用了概念隐喻、认知体现、主要隐喻和镜像神经元等概念作为分析的理论工具。