A.Mohammed Abubakar, Ahmet Türkmen, Volkan Işik, Patrick Mikalef, Ofir Turel
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Abstract
While it is clear that business analytics (BA), on average, adds value to firms, it is less clear why some firms perform better than others in leveraging their data assets. To a large degree, prior...
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The European Journal of Information Systems offers a unique European perspective on the theory and practice of information systems for a global readership. We actively seek first-rate articles that offer a critical examination of information technology, covering its effects, development, implementation, strategy, management, and policy.
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