{"title":"Composing with generative AI on digital advertising platforms","authors":"Daniel L. Hocutt","doi":"10.1016/j.compcom.2024.102829","DOIUrl":null,"url":null,"abstract":"<div><p>This study introduces online advertising platforms as digital composing tools where persuasive rhetoric encourages users to follow links and take action on landing pages. It frames these platforms as digital spaces where human actors work alongside non-human AI agents (Duin & Pedersen, 2021 & 2023) and where rhetorical agency emerges through the activity of machine learning and artificial intelligence. It theorizes a (human) user-centered approach to composing digital ads in digital advertising platforms built around Walton, Moore & Jones’ (2019) framework of positionality, position, and power. It provides guidance for technical and professional writers in placing human users at the center of an abstracted, algorithm-driven partnership where generative AI appears poised to wrest power from both composers and users.</p></div>","PeriodicalId":35773,"journal":{"name":"Computers and Composition","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S8755461524000057/pdfft?md5=603042e59f8b7e4ce26eedc569bb33be&pid=1-s2.0-S8755461524000057-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Computers and Composition","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S8755461524000057","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
引用次数: 0
Abstract
This study introduces online advertising platforms as digital composing tools where persuasive rhetoric encourages users to follow links and take action on landing pages. It frames these platforms as digital spaces where human actors work alongside non-human AI agents (Duin & Pedersen, 2021 & 2023) and where rhetorical agency emerges through the activity of machine learning and artificial intelligence. It theorizes a (human) user-centered approach to composing digital ads in digital advertising platforms built around Walton, Moore & Jones’ (2019) framework of positionality, position, and power. It provides guidance for technical and professional writers in placing human users at the center of an abstracted, algorithm-driven partnership where generative AI appears poised to wrest power from both composers and users.
期刊介绍：
Computers and Composition: An International Journal is devoted to exploring the use of computers in writing classes, writing programs, and writing research. It provides a forum for discussing issues connected with writing and computer use. It also offers information about integrating computers into writing programs on the basis of sound theoretical and pedagogical decisions, and empirical evidence. It welcomes articles, reviews, and letters to the Editors that may be of interest to readers, including descriptions of computer-aided writing and/or reading instruction, discussions of topics related to computer use of software development; explorations of controversial ethical, legal, or social issues related to the use of computers in writing programs.
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