Mediating agricultural entrepreneurship through embracing innovative technology: a tale from small rural enterprises in an emerging economy

IF 4.5 2区管理学 Q1 BUSINESS International Journal of Entrepreneurial Behavior & Research Pub Date : 2024-02-05 DOI:10.1108/ijebr-12-2022-1055

Navjot Sandhu, Javed Hussain, Jonathan M. Scott

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Abstract

Purpose

The study evaluates small marginal farmers’ (SMFs) potential behavior, attitude and trust in the adoption of innovative emerging technologies.

Design/methodology/approach

The study employed an agile multi-factor approach to conceptualize a digital marketplace to connect a supply chain ecosystem for stakeholders.

Findings

The empirical findings suggest that most SMFs are willing to embrace innovative technologies. Nonetheless, they lack the necessary technological oriented education, training and funds to innovate. However, their reluctance to adapt changes is attributable to their fear of losing past customs and practices; they were threatened by the reaction of intermediaries (arthyias) to the adoption of technologies, which could result in them suffering huge losses.

Originality/value

This innovative disintermediation business model has a significant potential to reduce information asymmetry, cost and hoarding – and can thus increase the SMFs’ profit margins. Agricultural technological innovations have a profound potential to impact their supply chain logistics positively by reducing the wastage of perishable food and thus enhancing the consumer experience.

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通过拥抱创新技术促进农业创业：一个新兴经济体小型农村企业的故事

目的本研究评估了小型边缘化农户（SMFs）在采用新兴创新技术方面的潜在行为、态度和信任度。研究采用了一种敏捷的多因素方法来构思一个数字市场，以连接利益相关者的供应链生态系统。然而，它们缺乏必要的技术导向教育、培训和创新资金。然而，他们之所以不愿意适应变化，是因为他们害怕失去过去的习俗和惯例；他们受到中间商（arthyias）对采用技术的反应的威胁，这可能会导致他们遭受巨大损失。独创性/价值这种创新的去中间化商业模式在减少信息不对称、成本和囤积方面具有巨大潜力，因此可以提高 SMF 的利润率。农业技术创新具有深远的潜力，可以减少易腐食品的浪费，从而改善消费者体验，对供应链物流产生积极影响。

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来源期刊

International Journal of Entrepreneurial Behavior & Research Multiple-

CiteScore

10.20

自引率

16.40%

发文量

期刊介绍： The International Journal of Entrepreneurial Behavior & Research (IJEBR) has a unique focus on publishing original research related to the human and social dynamics of entrepreneurship, and entrepreneurial management in small and growing organizations. The journal has an international perspective on entrepreneurship and publishes conceptual papers and empirical studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners worldwide.The editorial team encourages high-quality submissions which advance the study of human and behavioural dimensions of entrepreneurship and smaller organizations. Examples of topics which illustrate the scope of the journal are provided below. Topicality Nascent entrepreneurship and new venture creation Management development and learning in smaller businesses Enterprise and entrepreneurship education, learning and careers Entrepreneurial psychology and cognition Management and transition in smaller, growing and family-owned enterprises Corporate entrepreneurship and venturing Entrepreneurial teams, management and organizations Social, sustainable and informal entrepreneurship National and international policy, historical and cultural studies in entrepreneurship Gender, minority and ethnic entrepreneurship Innovative research methods and theoretical development in entrepreneurship Resourcing and managing innovation in entrepreneurial ventures.