{"title":"Exploring subjective social inclusion of paralympic athletes in marketing communication","authors":"Simon Beermann, Kirstin Hallmann","doi":"10.1080/16184742.2024.2301950","DOIUrl":null,"url":null,"abstract":"This study explores the subjective social inclusion (SSI) of athletes with disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder their inclusion in marketing...","PeriodicalId":47777,"journal":{"name":"European Sport Management Quarterly","volume":"43 1","pages":""},"PeriodicalIF":3.6000,"publicationDate":"2024-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Sport Management Quarterly","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/16184742.2024.2301950","RegionNum":2,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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Abstract
This study explores the subjective social inclusion (SSI) of athletes with disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder their inclusion in marketing...
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