{"title":"Put your name on it? The company characteristics and financial performance of sports’ stadium sponsorship","authors":"Joey Smith, Joseph Wilck","doi":"10.1080/23750472.2024.2315288","DOIUrl":null,"url":null,"abstract":"Sponsoring a professional sports stadium entails significant financial and multi-year commitments. While company managers anticipate net financial gains from such sponsorships, other motivations of...","PeriodicalId":45947,"journal":{"name":"Managing Sport and Leisure","volume":"67 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managing Sport and Leisure","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/23750472.2024.2315288","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
Sponsoring a professional sports stadium entails significant financial and multi-year commitments. While company managers anticipate net financial gains from such sponsorships, other motivations of...
期刊介绍：
Managing Sport and Leisure is a refereed journal that publishes high quality research articles to inform and stimulate discussions relevant to sport and leisure management globally. The journal is committed to publishing research that advances understanding of the practice of sport and leisure management in the public, voluntary and commercial sectors, internationally. It will appeal to anyone with a serious interest in contemporary sport and leisure management issues, including academics, managers, consultants, politicians and students. One of the key objectives of the journal is to provide a high level forum for communication between academics and practitioners of sport and leisure. Therefore Managing Sport and Leisure aims to be contemporary, integrated and, most importantly, relevant to practitioner training. Contributions are welcome and expected from both academics and practitioners throughout the international sport and leisure management community. In addition, the journal welcomes submissions from those investigating new and innovative areas of research and practice in sport and leisure management.
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