Digital diplomacy in the age of technological acceleration: three impact scenarios of generative artificial intelligence

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Place Branding and Public Diplomacy Pub Date : 2024-02-04 DOI:10.1057/s41254-023-00323-4
Corneliu Bjola, Ilan Manor
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Abstract

In this article, we employ the prism of technological acceleration to consider how Generative AI may impact the spatial–temporal dimensions of diplomacy, and what ramifications this transformation may hold for its practice. To do so, we distinguish between Horizontal Acceleration, which relates to the number of diplomatic domains that are progressively impacted by the introduction of a new digital technology, and Vertical Acceleration, which relates to how ripple effects reverberate within the diplomatic domain and how deeply. Next, we outline three possible scenarios in which Generative AI leads to minimal or maximal horizontal and vertical acceleration. In the Dedalus scenario, Generative AI’s impact is confined to a few domains, predominantly influencing diplomats’ daily routines. In the Heracles scenario, Generative AI systems interact with one another rendering human diplomats as mere messengers. We coin this outcome as ‘the end of diplomacy.’ Finally, we anticipate that many MFAs may position themselves between these two poles in the Pygmalion scenario.

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技术加速时代的数字外交:生成式人工智能的三种影响情景
在本文中,我们将从技术加速度的角度来思考 "生成式人工智能 "会如何影响外交的时空维度,以及这种转变会对外交实践产生哪些影响。为此,我们区分了横向加速和纵向加速,前者涉及新数字技术的引入会逐步影响多少外交领域,后者则涉及涟漪效应在外交领域内的反响程度和深度。接下来,我们概述了生成式人工智能导致最小或最大水平和垂直加速度的三种可能情景。在德达鲁斯(Dedalus)情景中,生成式人工智能的影响仅限于少数几个领域,主要影响外交官的日常工作。在赫拉克勒斯情景中,生成式人工智能系统相互影响,使人类外交官仅仅成为信使。我们把这种结果称为'外交的终结'。最后,我们预计在皮格马利翁场景中,许多外交部可能会将自己定位在这两极之间。
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来源期刊
CiteScore
3.80
自引率
13.30%
发文量
30
期刊介绍: Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.
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