{"title":"Digital diplomacy in the age of technological acceleration: three impact scenarios of generative artificial intelligence","authors":"Corneliu Bjola, Ilan Manor","doi":"10.1057/s41254-023-00323-4","DOIUrl":null,"url":null,"abstract":"<p>In this article, we employ the prism of technological acceleration to consider how Generative AI may impact the spatial–temporal dimensions of diplomacy, and what ramifications this transformation may hold for its practice. To do so, we distinguish between Horizontal Acceleration, which relates to the number of diplomatic domains that are progressively impacted by the introduction of a new digital technology, and Vertical Acceleration, which relates to how ripple effects reverberate within the diplomatic domain and how deeply. Next, we outline three possible scenarios in which Generative AI leads to minimal or maximal horizontal and vertical acceleration. In the Dedalus scenario, Generative AI’s impact is confined to a few domains, predominantly influencing diplomats’ daily routines. In the Heracles scenario, Generative AI systems interact with one another rendering human diplomats as mere messengers. We coin this outcome as ‘the end of diplomacy.’ Finally, we anticipate that many MFAs may position themselves between these two poles in the Pygmalion scenario.</p>","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"78 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Place Branding and Public Diplomacy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41254-023-00323-4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
In this article, we employ the prism of technological acceleration to consider how Generative AI may impact the spatial–temporal dimensions of diplomacy, and what ramifications this transformation may hold for its practice. To do so, we distinguish between Horizontal Acceleration, which relates to the number of diplomatic domains that are progressively impacted by the introduction of a new digital technology, and Vertical Acceleration, which relates to how ripple effects reverberate within the diplomatic domain and how deeply. Next, we outline three possible scenarios in which Generative AI leads to minimal or maximal horizontal and vertical acceleration. In the Dedalus scenario, Generative AI’s impact is confined to a few domains, predominantly influencing diplomats’ daily routines. In the Heracles scenario, Generative AI systems interact with one another rendering human diplomats as mere messengers. We coin this outcome as ‘the end of diplomacy.’ Finally, we anticipate that many MFAs may position themselves between these two poles in the Pygmalion scenario.
期刊介绍:
Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.