{"title":"Islamic fashion in Malaysia: the commodification of religious values on Instagram","authors":"Che Nooryohana Zulkifli, Kumaran Rajandran","doi":"10.1080/01292986.2024.2314775","DOIUrl":null,"url":null,"abstract":"Islamic fashion has expanded considerably in the last five years and it has gained favour from people due to different branding communication strategies. One of the major strategies is commodifying...","PeriodicalId":46924,"journal":{"name":"Asian Journal of Communication","volume":"98 1","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/01292986.2024.2314775","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
Islamic fashion has expanded considerably in the last five years and it has gained favour from people due to different branding communication strategies. One of the major strategies is commodifying...
期刊介绍：
Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).
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