Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation

IF 3.6 3区 管理学 Q2 BUSINESS Marketing Intelligence & Planning Pub Date : 2024-02-15 DOI:10.1108/mip-07-2022-0308
Alireza Amini, Seyyedeh Shima Hoseini, Arash Haqbin, Mozhgan Danesh
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Abstract

Purpose

A better understanding of the characteristics and capabilities of women entrepreneurs can significantly improve their chances of success. Therefore, three studies were conducted for this exploratory paper. We have discovered the characteristics of entrepreneurial intelligence among female entrepreneurs through semi-structured interviews based on conventional content analysis. According to the second study, qualitative meta-synthesis was utilized to identify characteristics of women's entrepreneurial intelligence at the international level. As a third study, we examined the evolutionary relationships of entrepreneurs' intelligence components following the discovery and creation of opportunities.

Design/methodology/approach

The present paper was based on three studies. In the first study, 15 female entrepreneurs were interviewed using purposive sampling in the Guilan province of Iran to identify the characteristics of entrepreneurial intelligence at the national level. An inductive content analysis was performed on the data collected through interviews. Using Shannon entropy and qualitative validation, their validity was assessed. In the second study, using a qualitative meta-synthesis, the characteristics of women's entrepreneurial intelligence were identified. Then the results of these two studies were compared with each other. In the third study, according to the results obtained from the first and second studies, the emergence, priority and evolution of entrepreneurial intelligence components in two approaches to discovering and creating entrepreneurial opportunities were determined. For this purpose, interviews were conducted with 12 selected experts using the purposeful sampling method using the fuzzy total interpretive structural modeling (TISM) method.

Findings

In the first research, this article identified the components of entrepreneurial intelligence of women entrepreneurs in six categories: entrepreneurial insights, cognitive intelligence, social intelligence, intuitive intelligence, presumptuous intelligence and provocative intelligence. In the second study, the components of entrepreneurial intelligence were compared according to the study at the national level and international literature. Finally, in the third study, the evolution of the components of entrepreneurial intelligence was determined. In the first level, social intelligence, presumptuous intelligence and provocative intelligence are formed first and social intelligence and provocative intelligence have an interactive relationship. In the second level, entrepreneurial insight and cognitive intelligence appear, which, in addition to their interactive relationship, take precedence over the entrepreneur's intuitive intelligence in discovering entrepreneurial opportunities. With the evolution of the components of entrepreneurial intelligence in the opportunity creation approach, it is clear that intuitive intelligence is formed first at the first level and takes precedence. At the second level, there is cognitive intelligence is created. At the third level, motivational intelligence and finally, at the last level, entrepreneurial insight, social intelligence and bold intelligence.

Originality/value

This study has the potential to discover credible and robust approaches for further examining the contextualization of women's entrepreneurial intelligence at both national and international levels, thereby advancing new insights. By conceptualizing various components of entrepreneurial intelligence for the first time and exploring how contextual factors differ across nations and internationally for women's entrepreneurship, this paper challenges the assumption that the characteristics of women's entrepreneurial intelligence are uniform worldwide. It also depicts the evolution of the components of entrepreneurial intelligence.

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提出妇女创业智力成分的进化模型:发现和创造机会的方法
目的 更好地了解女企业家的特点和能力可大大提高她们成功的机会。因此,本文进行了三项探索性研究。第一项研究是基于传统的内容分析法,通过半结构式访谈发现女企业家的创业智慧特征。在第二项研究中,我们利用定性元综合方法,从国际层面找出了女性创业智能的特点。作为第三项研究,我们探讨了创业者在发现和创造机会后其智力成分的演变关系。在第一项研究中,我们在伊朗吉兰省采用目的性抽样调查的方法,对 15 名女企业家进行了访谈,以确定全国范围内企业家智力的特征。通过访谈收集的数据进行了归纳内容分析。通过香农熵和定性验证,对其有效性进行了评估。在第二项研究中,通过定性元综合,确定了女性创业智能的特征。然后对这两项研究的结果进行了比较。在第三项研究中,根据第一项和第二项研究的结果,确定了发现和创造创业机会的两种方法中创业智能成分的出现、优先顺序和演变。结果在第一项研究中,本文确定了女企业家的创业智力成分,分为六类:创业洞察力、认知智力、社会智力、直觉智力、自以为是的智力和挑衅智力。在第二项研究中,根据国内研究和国际文献,对创业智力的构成要素进行了比较。最后,在第三项研究中,确定了创业智力各组成部分的演变情况。在第一个层次中,社会智力、自以为是智力和挑衅智力首先形成,社会智力和挑衅智力具有互动关系。在第二个层次中,出现了创业洞察力和认知智力,这两种智力除了存在互动关系外,还在发现创业机会方面优先于创业者的直觉智力。从机会创造方法中创业智能各组成部分的演变来看,直觉智能显然首先在第一层次形成,并占据优先地位。第二个层次是认知智力的形成。原创性/价值 本研究有可能发现可靠而稳健的方法,以进一步研究国内和国际妇女创业智力的背景,从而提 出新的见解。本文首次将创业智能的各个组成部分概念化,并探讨了不同国家和国际女性创业的背景因素有何不同,从而对女性创业智能的特征在全球范围内都是统一的这一假设提出了质疑。本文还描绘了创业智力各组成部分的演变过程。
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来源期刊
CiteScore
8.00
自引率
9.10%
发文量
64
期刊介绍: Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.
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